Oppo has established an AI research and development centre in Dongguan, China to improve its AI capabilities and create more user-centric AI products and features for its smartphones.
In the second quarter of 2024, the Oppo Reno11 Series will be equipped with advanced generative AI capabilities such as the Oppo AI Eraser function.
“Following feature phones and smartphones, next-gen AI smartphones will represent the third major transformative stage in the mobile phone industry. In the era of AI smartphones, both the mobile phone industry and user experience will witness revolutionary changes,” said Pete Lau, Chief Product Officer of Oppo.
The new Oppo AI Center is in response to the AI smartphone era, where Oppo see four major characteristics of AI smartphones — efficient utilisation of computing resources to meet the computational needs of generative AI; real-time awareness through sensors; possess powerful self-learning capabilities; and have multi-modal content generation abilities.
Entelechy Asia 