Maxis is collaborating with Google Cloud to integrate generative artificial intelligence (GenAI) into its workflow and service offerings.
It aims to be at the forefront of driving GenAI adoption both for the public and private sectors, and deliver the best innovations to its customers.
Maxis will be working with Google Cloud to enable enterprise-grade GenAI within its internal and customer service environments, leveraging the Duet AI for Developers platform for AI-powered coding assistance in natural language, and multi-modal capabilities from the Gemini models on the Vertex AI platform.
Integrating these platforms should enable the Malaysia telco to benefit from improved internal processes, productivity gains, new operational insights, and enhanced customer behaviour modelling.
Apart from benefiting from the enterprise data controls and privacy protections that are built into Google Cloud’s GenAI capabilities, Maxis will also focus on adopting a holistic framework that integrates data, AI and cybersecurity to enhance its digital resilience, and create a safer and more secure environment for its customers and operations.
“As the leading integrated telecommunications provider, we look forward to developing impactful solutions that take advantage of GenAI capabilities,” said Goh Seow Eng, Chief Executive Officer of Maxis.
“Through AI integration, we can enhance efficiency, elevate customer service with data-driven insights and foster continuous improvement,” said Ng May Ching, Chief Information Officer of Maxis.
According to Patrick Wee, Country Manager of Malaysia at Google Cloud, Maxis’ integration with Google Cloud’s unified data management and machine learning platforms back in 2020 demonstrates its foresight in building an AI-ready foundation.
“This foundation now enables Maxis to apply Google Cloud’s enterprise-grade GenAI capabilities — at speed and scale — to unlock its data’s full potential and drive tangible business value,” he said.
Maxis will also be extending its GenAI learnings through the eKelas Usahawan and eKelas community programmes to upskill individuals and school students. It will also team up with Google Cloud to develop applied GenAI solutions for data analytics and cybersecurity, and extend GenAI skilling opportunities and learnings to Maxis employees.
Photo: Yan Krukau
Entelechy Asia 