HP is collaborating with NVIDIA to develop advanced AI training modules for its Amplify Partner Program.
More modules will be released in the future to keep HP Amplify partners ahead in the rapidly evolving AI landscape.
“Designers, engineers, and creatives need the latest tools and capabilities to harness the potential of AI for their everyday workflows. Our work with HP will help empower their partners to utilise HP products and solutions, powered by NVIDIA, to cater to customer AI needs across the entire channel ecosystem,” said Bob Pette, Vice President of Enterprise Platforms at NVIDIA.
The newly-announced Amplify Partner Program includes the introduction of the industry’s first role-based AI partner training and certification programme and a new growth play opportunity focused on AI data science.
According to Kobi Elbaz (top), SVP and General Manager of Global Channel, Sales Innovation and Operations at HP, the programme stands out as the only channel programme in the industry to go beyond performance-based models – encompassing capabilities, collaboration and unrivaled performance.
“Partners are essential to unlocking growth opportunities and serving customers and we aim to provide the right program, the right training, and the right growth opportunities and benefits to make it easier to sell our world-class products and services,” he said.
The centerpiece of the initiative is the Future Ready AI MasterClass, said to be the industry’s first role-based AI partner training and certification programme.
Launching on May 1, 2024, this programme aims to equip partners with comprehensive knowledge to educate and advise customers on AI products and solutions effectively.
Growth Play programme
HP has also introduced the Amplify Growth Plays programme for all HP Amplify Commercial Partners starting May 2024. Built around HP’s growth categories, this programme offers unique tools, advanced capabilities and compensation elements, rewarding participants with tailored benefits to drive incremental partner profitability. The initial Growth Play focuses on AI data science, with subsequent plays in digital services, video collaboration and active care services.
To simplify the Amplify Partner Program, HP is introducing a new tailored approach with a consistent framework and a two-track structure: synergy and power. Enrolled partners on the Power track will benefit from new distinctions, such as Power Elite and Global Power Elite, rewarding those who operate on a large scale and contribute significantly to revenue and capabilities.
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