Following the launch of various AI PCs at Computex 2024, Trend Micro has responded with its first consumer security solutions tailored to safeguard against emerging threats posed to AI PCs.
With AI PCs utilising neural processing units (NPUs), users can execute AI applications directly on their devices instead of relying on cloud services. This approach offers advantages ranging from enhanced privacy by keeping data on the machine to improved performance by eliminating latency from remote processing.
As PC manufacturers bring new AI PCs to market, users will be presented with both new opportunities and new risks.
“We are not only leveraging AI for security, but also securing AI itself. The value of this AI era will ultimately depend on how secure it is, from the enterprise level to the individual consumer. Trend is addressing both, while many in the industry are not yet doing either,” said Kevin Simzer (top), COO of Trend.
Traditional cybersecurity solutions for PCs are unable to protect consumer AI applications from malicious activity. Methods such as model tampering or knowledge base poisoning can result in an AI application being directed to put users at risk of losing sensitive personal information or becoming a victim of misinformation.
Traditionally, analysing email content for scams and threats required sending data to the cloud for processing due to the computational demands involved. With NPUs in AI PCs, Trend Micro can now offer email scam protection that runs locally on the user’s device. This on-device approach enhances the user experience by eliminating latency and removes potential data privacy concerns associated with cloud-based analysis.
Trend Micro anticipates a 100 percent surge in the adoption of this email scam protection feature on AI PCs. It plans to incorporate this capability into its device security solutions, which will become available in 2024 to leverage the power of local AI computing.
Entelechy Asia 