Samsung opens 3 more experience stores in Singapore

Samsung Electronics Singapore has opened three new Samsung Experience Stores (SES) in Singapore in partnership with announced consumer electronics reseller OTTNO

The three stores at Changi Airport Terminal 2 (Departure Area), Compass One and Junction 8 bring the total to 12 SES in Singapore.

They provide an opportunity for customers to experience and learn how to use Galaxy AI to help with their daily tasks.

Covering about 1,379 square feet, the Changi Airport Terminal 2 outlet will also feature a Bespoke accessory wall that showcases accessories that are unique to Samsung’s products.

“By expanding our presence, we aim to bring Samsung’s innovative technology to a broader audience. Our store at Changi Airport Terminal 2 provides tax-free shopping and an opportunity for customers to experience our products at one of the world’s busiest airports. Additionally, our new heartland stores will not only showcase the latest Samsung products but also provide in-person one to one consultations, thus enhancing our commitment to better support our customers in-store,” said Ronnie Ng, Vice President and Head of Mobile eXperience at Samsung Electronics Singapore.

“We are very honoured to be partnering with Samsung Singapore to manage and expand their SES footprint locally. These stores serve as an experiential touchpoint for customers who prefer to learn more about Samsung’s products in-store and in-person. As such, we have deliberately designed an experience in consultation with Samsung to bring the brand’s innovation to life, and making it relatable to the everyday consumers – especially in the age of AI,” said Brenda Nai, Operations Manager of OTTNO SES.