McAfee has launched McAfee Deepfake Detector to combat the rise of AI scams and misinformation for select Lenovo AI PCs.
It is also introducing the Smart AI Hub with resources and interactive elements to build awareness of deepfakes and AI-driven scams.
While not all AI-content is created with malicious intent, it is vital for consumers to know if a video is real or fake.
“Teaming up with Lenovo boosts our ability to deliver the most effective, automated, AI-powered deepfake detection, offering people a powerful digital guardian on their PCs. Together, we’re able to harness AI in new and revolutionary ways, empowering individuals with the most advanced deepfake detection so they can navigate the evolving online world safely and confidently,” said Roma Majumder, Senior Vice President of Product at McAfee.
According to Igor Bergman, Vice President of Lenovo Cloud and Software, Intelligent Devices Group, Lenovo’s expertise as an end-to-end technology solutions leader and McAfee’s experience in AI-powered online protection perfectly complement each other, optimising hardware and software capabilities for the benefit of the consumer.
With McAfee Deepfake Detector, consumers who opt in are alerted within seconds if AI-altered audio is detected in videos, without relying on laborious manual video uploads.
Leveraging the capabilities of specific Lenovo AI PCs featuring neural processing units (NPUs), McAfee has developed advanced AI detection models trained on a dataset of about 200,000 samples, with continuous expansion.
These models conduct the entire identification process, known as inference, directly on the device, maximising local processing power to safeguard user privacy by keeping sensitive data off cloud servers.
McAfee assures user control and data protection by allowing individuals to enable or disable audio detection at will, while ensuring that no audio is collected or recorded.
Relying on on-device NPU and performing analysis provides comprehensive privacy and boosts processing speed when compared to cloud-based usage, and improves battery life. Consumers can make more informed decisions about the content they view, protecting them against cybercrooks manipulating video audio without compromising the speed of their PC.
This gives consumers peace of mind when using their PC for gaming, browsing or watching videos as McAfee Deepfake Detector works quietly in the background.
McAfee Deepfake Detector is available for English language detection in select new Lenovo AI PCs, ordered on Lenovo.com and select local retailers beginning August 21, 2024, in Australia, the UK and US. Lenovo AI PC customers enjoy a free 30-day trial with prices starting at US$9.99 for the first year.
Entelechy Asia 