Adobe has launched the Adobe Content Authenticity web app to help content creators protect and receive recognition for their work.
The move comes as a breath of fresh air for creators who have been grappling with unauthorised sharing and misattribution of their content.
Adobe’s Content Credentials lets creators tag vital information about themselves and their work, giving consumers a clear picture of how the content was created and edited. It’s like giving digital creations a passport that travels with them wherever they go.
With the rise of AI-generated deepfakes and growing concerns about misinformation, Content Credentials is a much needed tool for publishers and creators alike. It’s not just about protecting their work, but helping to build a more trustworthy digital ecosystem for everyone.
According to a recent Adobe study on creator perspectives, 91 percent of creators are looking for a reliable way to attach attribution to their work. More than half surveyed are worried about their content being used to train AI models without their consent.
“By offering creators a simple, free and easy way to attach Content Credentials to what they create, we are helping them preserve the integrity of their work, while enabling a new era of transparency and trust online. The Adobe Content Authenticity web app will not only benefit creators but also help consumers navigate the digital ecosystem with greater clarity,” said Scott Belsky, Chief Strategy Officer and Executive Vice President of Design and Emerging Products at Adobe.
Putting Creators First
Adobe Content Authenticity is packed with features that creators will love:
- Easy application: Creators can now batch-apply Content Credentials to their digital work, including images, audio, and video files.
- Generative AI preferences: Creators can now indicate if they do not want their content used to train other AI models.
- Inspection tools: Adobe is releasing a Chrome extension and an Inspect tool to recover and display Content Credentials, even if they have been removed from social media or websites.
- Durable: These credentials stick with the creator’s work throughout its lifecycle, thanks to a combination of digital fingerprinting, invisible watermarking, and cryptographically signed metadata.
A free public beta of the Adobe Content Authenticity web app will be available in Q1 2025. Creators can sign up to be notified when it is ready to roll out.
Entelechy Asia 