Adobe has expanded the Adobe Experience Platform with agentic AI capabilities to help enterprises better manage marketing, support and data analysis.
These updates, including the Product Support Agent and the general availability of the Data Insights Agent, mark a shift from traditional, reactive AI tools to proactive, autonomous systems that can perceive, reason and act to achieve business goals with minimal human intervention.
Agentic AI is like a digital robot that is capable of operating independently, making decisions and executing complex tasks across workflows. For enterprises, this means end-to-end automation of processes that previously required significant manual effort, freeing teams to focus instead on high-impact, creative and strategic work.
Adobe’s Product Support Agent provides marketers and customer experience teams with interactive, guided troubleshooting directly within Adobe Experience Platform applications. It gathers contextual data, pre-fills support cases, and manages ticket triage — streamlining resolution and reducing operational friction.
Built on the new Adobe Experience Platform Agent Orchestrator, the Data Insights Agent empowers users to query data in natural language and instantly generate actionable visualisations. This agentic approach democratises data analysis, making insights accessible to non-technical users and accelerating decision-making cycles.
For enterprises, the implications are profound. Agentic AI enables seamless collaboration between specialised agents, real-time adaptation to changing scenarios, proactive issue resolution, and the delivery of highly personalised customer experiences.
Adobe’s Agent Orchestrator provides a unified platform for businesses to build, manage and orchestrate these AI agents, integrating both Adobe and third-party solutions to support employees and engage customers at scale. The result is greater operational efficiency, reduced cognitive load for teams, and the ability to maintain innovation in fast-paced, digitally driven markets.
“For Asia’s mobile-first, digitally savvy markets, Adobe’s expanded agentic AI offerings will be crucial for maintaining the innovation pace that businesses here are known for, while ensuring teams can focus on strategic creativity with reduced cognitive load,” said Shashank Sharma, Senior Director of Digital Experience in Southeast Asia and Korea at Adobe.
Photo: Tara Winstead
Entelechy Asia 