Adobe has announced the general availability of its suite of AI agents that transforms how enterprises manage customer experience (CX).
The new AI agents are designed to streamline complex workflows and unlock productivity, with a focus on delivering more personalised, data-driven marketing at scale. They will reshape how businesses build, deliver and optimise CX and marketing campaigns.
Running on the Adobe Experience Platform (AEP), they are supported by the Agent Orchestrator system that allows enterprises to manage and customise AI-powered agents from Adobe and third-party ecosystems.
The suite comprises six out-of-the-box agents, each targeting a key aspect of enterprise marketing operations:
- Audience Agent: Builds and recommends customer segments.
- Journey Agent: Designs and optimises cross-channel campaigns.
- Experimentation Agent: Tests ideas and delivers optimisation insights.
- Data Insights Agent: Gathers and visualises customer signals.
- Site Optimization Agent: Monitors and optimises website engagement.
- Product Support Agent: Streamlines support and case management.
These agents leverage real-time data and advanced reasoning engines to plan multi-step actions, refine responses, and enable automation with human-in-the-loop oversight for added control.
More than 70 percent of AEP customers are already using Adobe’s conversational AI Assistant. Global brands such as Hershey, Lenovo, Wegmans, and Wilson are among the early adopters. The platform is designed to help enterprises automate arduous manual processes to empower marketing teams to respond quickly to audience needs and deliver seamless customer experiences.
“Our agentic AI innovations are elevating customer experience orchestration by reimagining processes, unlocking productivity for marketing teams and delivering personalised experiences at scale to drive growth,” said Anjul Bhambhri, Senior Vice President of Engineering at Adobe Experience Cloud.
Entelechy Asia 