Meta is acquiring Singapore-based startup Manus to embed AI agents across Meta’s consumer and business platforms.
While the terms of the transaction were not disclosed, Manus’ fast revenue growth and millions of paying users underscore how important the deal is for Meta’s AI roadmap.
Founded in China before relocating its headquarters to Singapore, Manus has built a general-purpose AI agent that can act as a digital employee capable of handling tasks such as market research, coding, resume screening, and data analysis with minimal prompting.
Manus sells access to its AI agent via subscription, targeting enterprises and small and medium-sized businesses that want software to automate complex knowledge work.
It has a reported annual revenue of around US$100–125 million about eight months after launching its first general AI agent, driven largely by paid subscribers on its usage-based and subscription plans.
Following the acquisition, Manus’ general-purpose AI agent will operate as a standalone service while its underlying technology is woven into Meta AI and other Meta products.
By integrating Manus, Meta gains a ready-made, paying customer base and a product that can sit natively inside apps such as WhatsApp, Instagram and Facebook for tasks ranging from research to workflow automation.
The acquisition also gives Meta a stronger foothold in Asia’s AI ecosystem, tapping a company with Chinese roots and a base in Singapore, one of the region’s key tech hubs.
By adding Manus’ agentic AI capabilities, Meta is sharpening its competitive stance against rivals such as OpenAI and Google, which are racing to build AI assistants that can execute multi-step tasks for both consumers and enterprises.
Manus’ track record in processing massive token volumes and generating large numbers of autonomous task runs suggests Meta will be able to accelerate the sophistication and scale of its own AI assistants.
Entelechy Asia 