Huawei is venturing deeper into haute horology territory with the new Huawei Watch Ultimate Design Royal Gold Edition. The S$3,998 luxury smartwatch blends rare-earth purple ceramic, 18K gold and serious outdoor tech for affluent users.
It sits well above mainstream wearables and even Huawei’s own Watch Ultimate line, signalling a push into the ultra‑luxury smartwatch niche.
Huawei is using a composite of rare‑earth purple ceramic, fired at 1,400°C, for the bezel, which is then hand‑inlaid with six segments of 18K gold for a distinctive purple‑and‑gold look. The case is made from a zirconium‑based liquid metal with a hollowed design for strength and corrosion resistance, while the strap uses TC4 aerospace‑grade titanium alloy with ultra‑hard purple ion plating. A sapphire glass face rated at Mohs hardness 9 provides high scratch resistance to position the watch closer to fine mechanical timepieces in terms of materials.
Target customers
Beyond the materials, the smartwatch is targeted at serious divers and outdoor explorers with a new waterproof system rated to 20 ATM and compliant with EN 13319, enabling dives of up to 150 metres. A sonar‑based communication feature lets divers exchange preset messages and emojis between compatible Huawei watches within 30 metres, with SOS relays extending range to 60 metres in ideal conditions. Golfers get a dedicated Course Mode with more than 17,000 3D zoomable course maps, an AI caddie and plays‑like distance estimates for precision shot planning.
For daily use, the watch supports eSIM cellular calling so users can stay connected without a phone, backed by AI noise cancellation for clearer calls. Gesture controls lets users answer calls, trigger remote photography or interact with selected third‑party apps with taps and swipes on the watch face.
Health and wellness features are powered by Huawei’s TruSense system and X‑TAP, offering Health Glance, SpO2, stress and emotion analysis, sleep insights and heart health tracking. Luxury‑oriented consumers who splurge on designer watches and jewelry but want modern health and connectivity features on the wrist.
Raising the bar
As it stands, the Huawei Watch Ultimate Design Royal Gold Edition’s has touched a new high in price point, making it a true halo product that appeals to those with lots more spending power. For buyers who value standout materials and deep dive/golf capabilities, the watch covers a distinct space in the ultra‑premium smartwatch market.
Those who are keen can purchase from Huawei Experience Stores in 313@Somerset and Westgate, as well as Huawei’s official stores on Lazada, Shopee and TikTok Shop in Singapore.
Entelechy Asia 