APAC PC market sheds 13% in Q3

The Asia Pacific PC market dropped13 percent in year-over-year in Q3, according to Gartner.

China fared worse with a steep 20 percent decline due to unemployment issues and spending cuts by the government.

India’s Directorate General of Foreign Trade (DGFT) placed new import restrictions on certain devices in August 2023 as part of a bid to encourage local manufacturing. After a minor disruption as several vendors had to halt imports, a revised announcement extended the deadline to November 2023, letting imports resume to normal volumes. DGFT has postponed the restriction implementation to October 2024, which should result in minimal impact to the PC market for the rest of 2023.

Globally, PC shipment dropped by nine percent to 64.3 million units in Q3, marking the eighth consecutive quarter of decline.

“There is evidence that the PC market’s decline has finally bottomed out. Seasonal demand from the education market boosted shipments in the third quarter, although enterprise PC demand remained weak, offsetting some growth,” said Mikako Kitagawa, Director Analyst of Gartner.

“The good news for PC vendors is that that the worst could be over by the end of 2023. The business PC market is ready for the next replacement cycle, driven by the Windows 11 upgrades. Consumer PC demand should also begin to recover as PCs purchased during the pandemic are entering the early stages of a refresh cycle,” she added.

Gartner is projecting 4.9 percent growth for the worldwide PC market for 2024, with growth expected in both the business and consumer segments.

Photo: Yan Krukau

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