Genesys is acquiring Radarr Technologies, an AI-based social and digital listening, analytics, and consumer engagement company.
With the combined public social media capabilities of the Radarr Technologies solution and the Genesys Cloud platform, organisations can unify the customer experience (CX) to create proactive, prescriptive engagement built to drive loyalty in the AI economy.
The acquired Radarr Technologies capabilities will help organisations meet customers on the social channels of their choice for better engagement through rich social media-based experiences that are easy, contextual and personalised.
Genesys will use Radarr Technologies social media insights as a critical source for its 360-degree customer view fueling Genesys AI. It will be able to further connect attitudinal, sentiment and interaction data from across the CX continuum and provide a comprehensive depth of consumer engagement touchpoints.
“As consumers increasingly turn to social media platforms to connect with brands for support, these channels become a crucial and largely untapped opportunity for organisations to engage with customers and glean valuable business insights,” said Tony Bates, Genesys CEO and Chairman.
“Once the capabilities of Radarr Technologies are integrated into Genesys Cloud, Genesys can accelerate its transformation of the CX industry by helping organizations further connect every touchpoint into the end-to-end customer experience,” he added.
The acquisition is expected to be completed in the Q1 of 2025.
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