The Philippine PC market shipped 1.89 million units, dipping 24.2 percent year-on-year in 2023.
The government sector experienced a sharp drop in purchases during the first half of 2023 due to procurement-related difficulties. As these challenges were resolved, it resulted in the surge in deals during the second half of 2023.
In addition, the private sector remained cautious about purchases, reflecting a negative outlook for the year. This stance extended to the consumer market, which witnessed a decline in demand parallel with the decelerating trend in household spending.
“Despite the improved results in Q4 with a 10.5 percent annual increase recorded in that specific quarter, 2023 PC market registered a substantial decline of 24.2 percent with shipments saturated in the first half of the year reeling from low demand in the market followed by vendors prioritising inventory management in the second half of the year”, said Roben Dispo, Associate Research Analyst of Devices Research at IDC Philippines.
Acer topped the market with 26.5 percent share followed by Lenovo with 21.5 percent. Completing the top five were HP, Asus and Dell.
“Although inventory levels are still being managed carefully, vendors are likely to remain cautious amidst economic uncertainties and soft demand. Nevertheless, shipments are forecasted to rebound by 26.5 percent this year with growth driven by the education sector, as more than 490K laptops are expected to be delivered to the DepEd Computerization Program via multiple deals which were announced since the end of last year,” said Dispo.
Photo: charlesdeluvio on Unsplash
Entelechy Asia 