Tablet sale continued its decline for the fourth straight quarter, according to IDC. Q3 shipment of 48.7 million units represented a 12.6 drop year on year, further highlighting the challenges the tablet market is facing.
At the close of 2014, IDC estimated the installed base of tablets to be 581.9 million globally, which was up 36 percent from 2013 but slowing quickly. With mature markets such as North America, Western Europe, and Asia/Pacific well past 100 million active tablets per region, the opportunities for growth are getting fewer.
“We continue to get feedback that tablet users are holding onto devices upwards of four years. We believe the traditional slate tablet has a place in the personal computing world. However, as the smartphone installed base continues to grow and the devices get bigger and more capable, the need for smaller form factor slate tablets becomes less clear. With shipment volumes slowing over four consecutive quarters, the market appears to be in transition,” said Ryan Reith, Program Director of IDC.