SAP has appointed Liher Urbizu (left) to succeed Verena Siow (right) as President and Managing Director of SAP Southeast Asia (SEA).
Siow will take on a new role as Regional Business Suite Leader of SAP in Asia Pacific (APAC).
Urbizu will be responsible for overseeing strategy, operations and customer success across SAP’s SEA market unit that encompasses Singapore, Malaysia, Indonesia, the Philippines, Vietnam, Thailand, and emerging countries within Indochina. He will focus on helping enterprises drive continued innovation
“I am energised by the opportunity to return and lead this dynamic market unit, with a focus on delivering tangible business outcomes for our customers by harnessing AI and SAP’s industry-leading business software solutions,” said Urbizu, who has held various leadership roles in SAP, most recently as Chief Business Officer in APAC.
In her new position, Siow will drive cloud growth and strategic business development across Asia Pacific. She will focus on creating a seamless experience for SAP’s cloud customers, from demand generation to renewals, in support of the company’s broader vision of delivering consistent and exceptional outcomes across all markets.
“I look forward to helping customers, both in Southeast Asia and across APAC, continue to Accelerate to Innovate and unlock further value on their transformation journeys,” said Siow.
Entelechy Asia 