SAP and hybris to tap “customer engagement” market

hybrisCustomer engagement — that’s what SAP and hybris hope to deliver as a new category of enterprise software. It’s about providing customers with a consistent unified experience. Leveraging the omnicommerce expertise of hybris and the enterprise software strengths of SAP, the two are providing the best of both worlds — data and e-commerce technologies.

The ideal solution is something that can manage data and process complexity across channels. We want to be the leader in this space” said Ariel Luedi, Chief Executive Officer of hybris.

“We have an edge over Oracle and IBM as we are two generations younger so our solutions are easier to implement. Our time to go live is much shorter than our competition,” he added.

SAP completes hybris acquisition

SAPSAP is investing in the future of commerce and customer engagement with its acquisition of hybris. The two companies plan to combine the agile omni-channel commerce solutions of hybris with robust enterprise technology and industry leading in-memory, cloud and mobile innovations from SAP to help facilitate new levels of customer insight and engagement.

“SAP and hybris will deliver the next-generation customer experience for businesses and consumers in a world where digital and physical converge seamlessly,” said Bill McDermott and Jim Hagemann Snabe, co-CEOs, SAP AG. “With the addition of the hybris commerce platform, we intend to help enterprises achieve unprecedented intimacy with customers in real time and across all devices, delivery channels and touchpoints.”

The rules of engagement have changed and customers are in control. Modern businesses need systems that can predict and adapt in real time to customers wherever and however they engage. hybris expands SAP solutions that address customer engagement comprehensively across marketing, sales, service and commerce. As part of SAP, hybris is expected to take advantage of mobile, cloud and big data innovations from the company while continuing to drive forward the most modern, agile commerce platform in the market today.

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GSMA to create Connected City experience at Mobile Asia Expo

GSMAVisitors to Mobile Asia Expo 2013 in Shanghai will get to delve in a new Connected City experience. They will be able to stroll down a city street of the future and experience the Connected Life powered by intelligent mobile connections.

The Connected City will build on the success of the Connected City at this year’s Mobile World Congress and draw on developments that have put Asia at the forefront of connected device and service uptake.

 

In partnership with China Mobile, Cisco, Ford Motor Company, Huawei, KT Corp. and SAP, the Connected City will be a life-like urban environment where attendees will experience how these companies are making homes smarter, motoring more intelligent, shopping easier and city living safer in the largest and most forward-thinking mobile market in the world. Each area will bring together the latest in cutting-edge products and services to demonstrate how a connected future, driven by mobile, will simplify and enhance people’s everyday lives.

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hybris Commerce Suite integrates with SAP

hybrishybris Commerce Suite can now be fully integrated with SAP and is available on the hybris Extend marketplace (http://www.hybris.com/en/partners/hybris-extend). The integration offers hybris customers and partners a way to facilitate fast and easy integration with SAP Enterprise Resource Planning (ERP).

hybris will officially announce the integration at SAP’s Sapphire NOW event in Orlando (hybris is at booth number 1633).

Based on hybris’ OmniCommerce strategy, this integration enables retailers and enterprises to provide a single, cohesive customer experience from any sales channel and touchpoint in the purchasing process through hybris’ open architecture. This avoids the “rip and replace” approaches used by many vendors. Instead, companies can leverage the potential of their total system landscape in new ways to provide an enhanced customer experience.

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