Chromebook sales to nearly triple by 2017

Acer Chromebook 13Acer has launched the Acer Chromebook 13, its first 13-inch Chromebook as well as the first Chromebook to use the NVIDIA Tegra K1 processor, which gives the new Chromebook a performance edge and longer battery life of up to 13 hours.

This rollout should help Acer concretise its position as the number in the Chromebook market, behind leader Samsung, which had 64.9 percent market share in 2013.

Gartner expects sales of Chromebooks to reach 5.2 million units this year, a 79 percent increase from 2013. By 2017, sales of Chromebooks are set to nearly triple to reach 14.4 million units.

“Competition in the Chromebook market is intensifying as more vendors launch Chromebooks, with eight models in the market in 2014. Now that the PC market is no longer growing strongly, vendors are searching for new business opportunities. They launched Chromebooks to revive interest in sub-$300 portable PCs once the netbook bubble had burst,” said Isabelle Durand, Principal Analyst of Gartner. ”

Chromebook Vendors’ Shares of Unit Sales to End Users, Worldwide, 2013

Source: Gartner (July 2014)

Chromebooks will remain a niche market during the next five years. To reach a wider audience, vendors need to offer better features that address cloud-based usage patterns: faster connectivity, faster memory access, faster and larger solid-state drives, and strong user support in the education, business and consumer segments.

“Making a competitive Chromebook is not just a matter of hardware and price; what is most important is to show how the device’s cloud-based architecture provides genuine advantages to users,” said Durand.

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