Xiaomi leads as India smartphone market recovers

Xiaomi grew an impressive 84 percent year-over-year in Q2 as India’s smartphone market recovered from the pandemic with a 86 percent rise, according to IDC.

Overall the China phone maker snagged a 29.2 percent market share, with its Poco sub-brand the fastest growing brand.

Samsung was next, growing 15 percent to account for 16.3 percent of market share, a sizable 10 percent dip from the corresponding quarter last year. Vivo, Realme and Oppo rounded up the top five.

“While 2021 is expected to see single-digit growth, 2H21 is likely to drop in comparison to the same period last year, with lower demand, uncertainties around the third wave, persistent supply constraints, and rising component prices along with intensifying inflationary rates. Nevertheless, a rebound in 2022 will be possible with upgraders in the low-mid price segments, supply-led push of 5G devices, feature phone migration with new offerings expected in upcoming months (as announced by Reliance Jio), and better supplies to market,” said Navkendar Singh, Research Director of Client Devices and IPDS at IDC India.

“Though there were aggressively priced 5G model launches in 2Q21, most shipments were 4G. Nevertheless, it is still months away from 5G to become mainstream, underlining the importance of spectrum availability, clear use cases, and ensuring a cohesive future-ready infrastructure led by telcos,” said Upasana Joshi, Associate Research Manager of Client Devices at IDC India.

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