StarHub embarks on Cloud Infinity transformation

StarHub is tranforming to boost the delivery, scalability and performance of its services, while reducing costs of operating the network business. Conceptualised by StarHub, the low-latency Cloud Infinity multi-cloud architecture is said to be the first of its kind in the world.

This new network design enables StarHub to improve customer experiences, launch new services quicker, and deploy more data security measures. It builds on an additional investment of up to S$40 million to advance StarHub’s DARE+ five-year growth programme, to strengthen cost rationalisation and prime the company for sustainable business growth in the long term.

“Maximising agility, Cloud Infinity will serve as a cradle of innovation for our enterprise and consumer businesses, allowing us to deliver the market’s most unique, meaningful, and enriching products and services with speed and reliability,” said Ayush Sharma, Chief Technology Officer of StarHub.

StarHub is wokring with Amazon Web Services (AWS), Google, Naver Cloud, and Nokia to deploy this new network architecture as well as jointly develop ultra-low latency cloud, communication, and entertainment services.

Cloud Infinity addresses challenges and new business opportunities using cloud-native simplified architecture, operating and delivery models. Through this transformation, the network infrastructure will adopt a highly-scalable and access-agnostic hybrid cloud new architecture, which allows StarHub to co-develop platforms and solutions with enterprises and differentiate services through low-latency multi-access technologies such as 5G and 10Gbps.

With the new infrastructure, StarHub is poised to deliver an endless continuum of Infinity Play services. In the near future, it plans to launch a secure cloud-brokerage marketplace Cloud-X. StarHub could offer sovereign cloud services to government agencies and enterprises, allowing them to utilise a cloud network that is custom-built to deliver security and data access that meets strict requirements on data-privacy and control. For consumers, Cloud Infinity could enable integration of metaverse-like services, which can drive customer engagement through next-generation digital features such as augmented reality and holographic overlays.

Photo: StarHub