Red Bull has implemented a new global B2B order management portal based on the hybris B2B Commerce solution. Known as the SOET 2.0 Solution, the portal provides a highly flexible solution for quick and easy order entry for global retailers and distributors placing orders with the beverage brand across multiple channels.
Launched in March, the global roll-out was completed in June and 79 countries are now using Red Bull’s order management portal utilizing hybris’ B2B Commerce solution.
Founded by Dietrich Mateschitz in the mid-1980s and inspired by functional drinks from the Far East, Red Bull is currently available in more than 165 countries.
hybris has announced the coming availability of hybris B2C Commerce Accelerator for China. As businesses move from a single channel, such as print catalogues, to multiple channels — including online, mobile, print and call centers, complexity increases.
Founded on hybris Commerce Accelerator, hybris B2C Commerce Accelerator for China has been specially configured and equipped with functionalities specifically to address Chinese e-commerce needs.
Adapted expressly for the Chinese market, it comes with pre-configured page templates that are designed to suit the highly characteristic ‘click’ culture and specific shopping atmosphere enjoyed by Chinese consumers, providing big product images, larger merchandising bars and a very visual user experience.
Cloud computing adoption is growing and will form the bulk of new IT spend in 2016. According to Gartner, 2016 will be a defining year for cloud as private cloud begins to give way to hybrid cloud, and nearly half of large enterprises will have hybrid cloud deployments by the end of 2017.
Gartner describes cloud computing as a style of computing in which scalable and elastic IT-enabled capabilities are delivered “as a service” using Internet technologies. It heralds an evolution of business in positive and negative ways. It has also become a hot industry term that has been used in many contradictory ways.
“Overall, there are very real trends toward cloud platforms, and also toward massively scalable processing. Virtualisation, service orientation and the Internet have converged to sponsor a phenomenon that enables individuals and businesses to choose how they’ll acquire or deliver IT services, with reduced emphasis on the constraints of traditional software and hardware licensing models,” said Chris Howard, Research Vice President of Gartner. “Services delivered through the cloud will foster an economy based on delivery and consumption of everything from storage to computation to video to finance deduction management.”
hybris has been named alongside IBM, Oracle Commerce and Intershop as leading B2B commerce vendors in Forrester Research’s latest Wave report.
Entitled “The Forrester Wave: B2B Commerce Suites, Q4 2013”, the report examined seven vendors based on 66 evaluation criteria across each vendor’s current offering, strategy, and market presence.
According to the report, customers are attracted to hybris for four key reasons: the modern Java-based architecture; the embedded enterprise product content management capabilities; the embedded and rapidly maturing order management capabilities; and the flexibility of the “Framework”.
“One of our key differentiators is that the hybris B2B Commerce suite provides a scalable and flexible solution with rapid time to innovation, this, along with hybris now being a part of SAP, means that we are positioned to help our customers gain the revenue growth and cost-saving benefits they seek. We are therefore proud to see that we have been recognised as a leader in Forrester’s latest B2B eCommerce market report,” said Ariel Lüdi, CEO of hybris.
hybris B2B Commerce is built on a single, modern technology stack, with embedded capabilities for product content management and order management which provides a best-in-class solution for scalability and performance for high-volume, high-transaction environments. Built on the highly flexible hybris platform that is architected to be the operating environment for modern, always-on Internet applications, hybris B2B Commerce also provides a standards-based development framework on which anyone can build custom applications or extensions to the platform or hybris applications.
kalahari.com has selected hybris Commerce Suite to power its retail vision forward, strengthen its position as an innovative market leader, and fast-track market growth selling both digital and physical goods via its online stores and marketplaces.
As Africa’s leading online retailer of electronics, toys, appliances, games and books, kalahari.com will leverage hybris Commerce Suite to respond to growth opportunities and further extend its market share in the fast growing Southern African commerce market.
Providing a true omni-channel experience, the scalability of the hybris Commerce platform will enable kalahari.com to support its rapidly expanding online operations, which include consumer-to-consumer (C2C) and business-to-consumer (B2C) retail, and deliver a feature-rich experience to a growing number of mobile shoppers. This will include selling digital goods such as eBooks, via kalahari.com’s own e-reader device the Gobii, and a large expansion of its online catalogue of digital and physical goods.
Tommy Bahama, which has an outlet in Wisma Atria, Singapore, has selected hybris Commerce Suite to improve its omni-channel commerce capabilities and create a more agile response to expanding market opportunities.
A leading retailer of island-inspired apparel and home furnishings, the brand has achieved rapid growth in online commerce over the past few years. In addition to the web, Tommy Bahama offers in-store kiosks, a commerce channel that enables an “endless aisle” of products available through the e-commerce warehouse, allowing shoppers to access out-of-stock or online exclusive items directly in-store.
To ensure the brand’s continued global expansion and establish a foundation for market and channel growth, Tommy Bahama needed a robust commerce platform capable of integrating with its existing Adobe Experience Manager solution to deliver a world-class, end-to-end user experience across all channels. hybris not only complements the Adobe Experience Manager but enables it to further create and deliver a heavily optimised user experience.
SAP is investing in the future of commerce and customer engagement with its acquisition of hybris. The two companies plan to combine the agile omni-channel commerce solutions of hybris with robust enterprise technology and industry leading in-memory, cloud and mobile innovations from SAP to help facilitate new levels of customer insight and engagement.
“SAP and hybris will deliver the next-generation customer experience for businesses and consumers in a world where digital and physical converge seamlessly,” said Bill McDermott and Jim Hagemann Snabe, co-CEOs, SAP AG. “With the addition of the hybris commerce platform, we intend to help enterprises achieve unprecedented intimacy with customers in real time and across all devices, delivery channels and touchpoints.”
The rules of engagement have changed and customers are in control. Modern businesses need systems that can predict and adapt in real time to customers wherever and however they engage. hybris expands SAP solutions that address customer engagement comprehensively across marketing, sales, service and commerce. As part of SAP, hybris is expected to take advantage of mobile, cloud and big data innovations from the company while continuing to drive forward the most modern, agile commerce platform in the market today.
UK online fashion and beauty store ASOS has selected the hybris Commerce Suite to launch its new e-commerce business in China. Providing an omni-channel experience for those 420 million potential customers, the site will include a fully-integrated, feature-rich mobile version.
With six million active customers, ASOS stocks more than 60,000 branded and own-label products through each of its websites: UK, USA, France, Germany, Spain, Italy, Australia, and Russia. It ships to 241 countries and territories from its 1.1 million square foot global distribution centre in the UK.
According to a report from eMarketer released in February 2013, this year’s B2C e-commerce sales are expected to grow 18.3 percent to US$1.298 trillion worldwide as Asia-Pacific (APAC) surpasses North America to become the world’s No. 1 market for B2C e-commerce.
Sports footwear maker ASICS has selected hybris Commerce Suite for the infrastructure of the company’s new global consumer websites, featuring corporate, branding and e-commerce functions.
The solution will empower its branding and transactional pages, supporting its omni-channel deployments and B2C commerce with consumers.
In the middle of 2011, ASICS launched an internal project to rebuild the system, by using an omni-channel enabled e-commerce solution. After carefully comparing and evaluating several vendor solutions, ASICS selected hybris Commerce Suite in May 2012. It will start designing and integrating the new system in the US this year before rolling it out to other countries.
hybris will partner intelligent engagement solution provider LivePerson to offer an integrated solution for businesses to optimise the online commerce experience and drive greater return on investment (ROI) to their digital properties.
The hybris Commerce Suite is now fully integrated with LivePerson’s award-winning chat solution and available on the hybris Extend marketplace. The new integration will be essential to e-commerce professionals seeking to differentiate their brands from competitors, enabling them to connect more meaningfully to visitors and delivering a richer, more personalised experience for customers that will drive higher customer satisfaction and greater value to their business.
With LivePerson’s chat solution, merchants are able to increase conversion rates through their online stores and decrease cart abandonment. For example, if a customer is having difficulty locating a particular item, a customer service agent will be alerted and offer immediate assistance with the customer directly through live chat or ‘click to call’. Likewise, customers can engage directly with a customer service agent through a ‘click to chat’ button. To ensure an optimised client engagement, the customer’s page data is dynamically passed through to the agent.
For the second year running, hybris has been included as a Leader in Gartner’s latest Magic Quadrant for E-Commerce. Following substantial growth in 2011, hybris has further consolidated its position as the market’s dominant independent e-commerce and omni-channel vendor.
“Given the size of our next two biggest competitors, we believe our placement in the report confirms that hybris represents the most compelling e-commerce and omni-channel solution available in the market today,” said Ariel Luedi, CEO of hybris.
“Both our larger competitors, and smaller-sized vendors, struggle to compete with us on performance, value and functionality. In the next 12 months, we look forward to increasing our market share and building on the gains we made in 2012,” he added.
The latest major release of the hybris Commerce Suite is touted as the first commerce platform to give B2B and B2C organisations true omni-channel capabilities on a single technology stack.
With new functionality to support the cross-channel consumer and in-store business tools to manage functions such as “buy online, pick up in store”, businesses can now design, develop and deploy advanced commerce solutions more quickly and over more channels than ever before.
“Retailers, brands and manufacturers are racing to meet the increasing demands of the modern consumer. Businesses need to have systems that allow them to innovate faster. With the hybris Commerce Suite, implementing an omni-channel vision is no longer a multi-year process for B2C and B2B businesses,” said Ariel Luedi, CEO of hybris. “It is now within the realm of possibility for them to set up a true omni-channel commerce platform in under six months.”
Multichannel commerce and communication software leader hybris has teamed up with SingPost for e-commerce fulfillment in Singapore.
“What this means is that customers who are going into e-commerce can take our suite of solutions as well as leverage the strengths of our partners such as SingPost for key parts of their operations such as warehousing, delivery and customer clearance,” Burghardt Groeber, Vice President for Asia, hybris told Entelechy Asia in an exclusive interview.
According to him, Southeast Asia is interesting as there are different countries with different laws, customs, geographical size and reach, languages, currencies and taxes.
The Asia Cloud Computing Association (ACCA) has launched the online version of its Cloud Assessment Tool (CAT), which is designed to help businesses choose the most suitable cloud provider.
CAT provides a standard framework for IT users to measure their requirements against vendor offerings. The vendor-neutral framework will help enterprises make informed decisions as they consider migrating their data and applications to the cloud.
ACCA is currently benchmarking services and platforms provided by its members, including PLDT/Smart, Microsoft, Verizon Terremark, Telenor, Equinix, and Hiring Solutions.
hybris has announced the industry’s only commerce solution specifically designed to help carriers sell more phones, plans and value-added services on the web and in the store. The new hybris Telco Accelerator comes bundled with the industry acclaimed hybris Commerce Suite and includes capabilities aimed at helping carriers launch fully functional wireless phone commerce experiences that drive higher average revenue per user (ARPU) in as little as three to four months.
“hybris has long been recognised as offering the best multi-channel user experience for selling anything online” according to Ariel Ludi, CEO of hybris. “Now, the hybris Telco Accelerator makes it much easier and faster for wireless carriers to implement a feature-rich commerce solution specifically designed to deliver a rich shopping experience for their customers regardless of channel.”
hybris Telco Accelerator includes the rich set of B2B and B2C commerce functionality rated by both major IT analyst firms as “leader” and among the top 2 or 3 general-purpose commerce platforms in the world – and now tailored for telcos.
hybris has further strengthened its position of offering the most agile, most modern commerce platform by announcing important new features that empower publishers of books, magazines, games and software, as well as other service providers, to sell more digital goods, content and services online.
“Digital products are different from physical products. They’re alive,” stated Ariel Ludi, CEO of hybris. “Using the internet to stay connected after the initial sale, offering related or next-in-series products in context, gives publishers of any digital goods or content the ability to have high-value perpetual digital relationships with their customers. hybris helps them create – and grow – those relationships.”
A host of new enhancements to the hybris Commerce Suite, purpose-built to support the sale of non-physical products, enables online sellers to offer a variety of flexible recurring pricing models. In addition, merchandisers can easily construct complex bundles of products, with sophisticated rule-based discounts, and give their customers the power to create their own packages with a modern guided-selling user experience.