Maxwell is here! NVIDIA launches GeForce GTX 980 and 970

NVIDIA has skipped the GeForce GTX 800 series with the launch of the new Maxwell-based GeForce GTX 980 and 970 GPUs. To showcase the new series’ capabilities, NVIDIA has produced a video clip to debunk the myth that Apollo 11 may not really have taken place. That is, that man did not really land on the moon then.

Based on the Maxwell chip architecture, the new GeForce GTX 980 and 970 GPUs deliver unmatched performance, major new graphics capabilities and twice the energy efficiency of the previous generation.

A new Voxel Global Illumination (VXGI) technology enables gaming GPUs for the first time to deliver real-time dynamic global illumination. Scenes are significantly more life-like as light interacts realistically in the game environment — resulting in deeper levels of immersion for gamers.

Other new technologies include multi-frame sampled anti-antialiasing (MFAA), dynamic super resolution (DSR), VR Direct, and extremely energy-efficient design.

The NVIDIA GeForce GTX 980 and GTX 970 GPUs are now available at prices from US$549 for the GTX 980 and US$329 for the GTX 970. With the new cards, the NVIDIA GeForce GTX 760 is now priced at US$219 while the GTX 780 Ti, 780 and 770 have been discontinued.

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