Adobe and NVIDIA have formed a strategic partnership to rapidly enhance their industry-leading artificial intelligence (AI) and deep learning technologies.
Building on years of collaboration, the companies will work to optimise the Adobe Sensei AI and machine learning (ML) framework for NVIDIA GPUs. The collaboration will speed time to market and improve performance of new Sensei-powered services for Adobe Creative Cloud and Experience Cloud customers and developers.
The partnership advances Adobe’s strategy to extend the availability of Sensei APIs and to broaden the Sensei ecosystem to a new audience of developers, data scientists and partners.
“Combining NVIDIA’s best-in-class AI capabilities with Adobe’s leading creative and digital experience solutions, all powered by Sensei, will allow us to deliver higher-performing AI services to customers and developers more quickly. We’re excited to partner with NVIDIA to push the boundaries of what’s possible in creativity, marketing and exciting new areas like immersive media,” said Shantanu Narayen (above left), President and CEO of Adobe.
“AI is the ultimate assistant – delighting artists with magical capabilities to further their creativity, and helping businesses of every kind to gain insights and efficiencies. “Our work with Adobe brings AI within reach for millions of individuals working in the creative and marketing fields, providing them with tools offering performance that was unimaginable just a short time ago,” said Jensen Huang (above right), Founder and CEO of NVIDIA.
The companies plan to work on optimising Sensei AI services for NVIDIA hardware in the cloud and at the edge, for improved performance and new capabilities.
In addition, they plan to explore packaging and delivering easy-to-use Sensei AI services to NVIDIA’s ecosystem of developers. This includes services targeted at creative mediums, such as mixed reality, next-generation rendering such as NVIDIA’s new RTX real-time ray-tracing technology, and other new immersive experiences.