Smartphone vendors shipped 355.2 million units in Q3, down six percent from the corresponding quarter last year, according to preliminary estimates by IDC. This is the fourth straight quarter of year-on-year decline.
Market leader Samsung had a challenging quarter with 20.3 percent share but shipment down 13.4 percent to 72.2 million units. The Galaxy Note 9 was launched successfully but Samsung is losing at the mid-range and low-end.
It faces strong competition from Chinese vendors Huawei, Xiaomi, OPPO, and vivo.
Huawei held its second spot for another quarter, grabbing 14.6 percent of the overall market. Its Honor brand, which is primarily marketed toward a younger audience and online sales, has continued to do well in many markets.
The new iPhones helped push Apple consolidate its third position, with shipment of 46.9 million units, up 0.5% from the 46.7 million units last year.
Xiaomi captured a company record 9.7 percent market share, spurred by global expansion to markets such as India, Indonesia and Spain.
OPPO remained fifth with increasing global attention for some of its newer flagship devices that have come with highly marketed launch events.
“No matter who leads in the overall market, the holiday quarter should be an exciting one with a wide selection of new flagship devices available. With the new iPhones, Mate 20, Pixel 3, V40, Note 9, and OnePlus 6T, we can expect consumers will have a plethora of options when upgrade time approaches,” said “The race at the top of the market continues to be a heated one as Huawei once again slipped past Apple to the second position,” said Anthony Scarsella, Research Manager of IDC’s Worldwide Quarterly Mobile Phone Tracker.