SAP has agreed to acquire Callidus Software for US$2.4 billion.
Red Bull has implemented a new global B2B order management portal based on the hybris B2B Commerce solution. Known as the SOET 2.0 Solution, the portal provides a highly flexible solution for quick and easy order entry for global retailers and distributors placing orders with the beverage brand across multiple channels.
Launched in March, the global roll-out was completed in June and 79 countries are now using Red Bull’s order management portal utilizing hybris’ B2B Commerce solution.
Founded by Dietrich Mateschitz in the mid-1980s and inspired by functional drinks from the Far East, Red Bull is currently available in more than 165 countries.
hybris has announced the coming availability of hybris B2C Commerce Accelerator for China. As businesses move from a single channel, such as print catalogues, to multiple channels — including online, mobile, print and call centers, complexity increases.
Founded on hybris Commerce Accelerator, hybris B2C Commerce Accelerator for China has been specially configured and equipped with functionalities specifically to address Chinese e-commerce needs.
Adapted expressly for the Chinese market, it comes with pre-configured page templates that are designed to suit the highly characteristic ‘click’ culture and specific shopping atmosphere enjoyed by Chinese consumers, providing big product images, larger merchandising bars and a very visual user experience.
hybris has been named alongside IBM, Oracle Commerce and Intershop as leading B2B commerce vendors in Forrester Research’s latest Wave report.
Entitled “The Forrester Wave: B2B Commerce Suites, Q4 2013”, the report examined seven vendors based on 66 evaluation criteria across each vendor’s current offering, strategy, and market presence.
According to the report, customers are attracted to hybris for four key reasons: the modern Java-based architecture; the embedded enterprise product content management capabilities; the embedded and rapidly maturing order management capabilities; and the flexibility of the “Framework”.
“One of our key differentiators is that the hybris B2B Commerce suite provides a scalable and flexible solution with rapid time to innovation, this, along with hybris now being a part of SAP, means that we are positioned to help our customers gain the revenue growth and cost-saving benefits they seek. We are therefore proud to see that we have been recognised as a leader in Forrester’s latest B2B eCommerce market report,” said Ariel Lüdi, CEO of hybris.
hybris B2B Commerce is built on a single, modern technology stack, with embedded capabilities for product content management and order management which provides a best-in-class solution for scalability and performance for high-volume, high-transaction environments. Built on the highly flexible hybris platform that is architected to be the operating environment for modern, always-on Internet applications, hybris B2B Commerce also provides a standards-based development framework on which anyone can build custom applications or extensions to the platform or hybris applications.
Download the report from http://www.hybris.com/en/forrester-wave-q4-2013.
kalahari.com has selected hybris Commerce Suite to power its retail vision forward, strengthen its position as an innovative market leader, and fast-track market growth selling both digital and physical goods via its online stores and marketplaces.
As Africa’s leading online retailer of electronics, toys, appliances, games and books, kalahari.com will leverage hybris Commerce Suite to respond to growth opportunities and further extend its market share in the fast growing Southern African commerce market.
Providing a true omni-channel experience, the scalability of the hybris Commerce platform will enable kalahari.com to support its rapidly expanding online operations, which include consumer-to-consumer (C2C) and business-to-consumer (B2C) retail, and deliver a feature-rich experience to a growing number of mobile shoppers. This will include selling digital goods such as eBooks, via kalahari.com’s own e-reader device the Gobii, and a large expansion of its online catalogue of digital and physical goods.
Tommy Bahama, which has an outlet in Wisma Atria, Singapore, has selected hybris Commerce Suite to improve its omni-channel commerce capabilities and create a more agile response to expanding market opportunities.
A leading retailer of island-inspired apparel and home furnishings, the brand has achieved rapid growth in online commerce over the past few years. In addition to the web, Tommy Bahama offers in-store kiosks, a commerce channel that enables an “endless aisle” of products available through the e-commerce warehouse, allowing shoppers to access out-of-stock or online exclusive items directly in-store.
To ensure the brand’s continued global expansion and establish a foundation for market and channel growth, Tommy Bahama needed a robust commerce platform capable of integrating with its existing Adobe Experience Manager solution to deliver a world-class, end-to-end user experience across all channels. hybris not only complements the Adobe Experience Manager but enables it to further create and deliver a heavily optimised user experience.
Customer engagement — that’s what SAP and hybris hope to deliver as a new category of enterprise software. It’s about providing customers with a consistent unified experience. Leveraging the omnicommerce expertise of hybris and the enterprise software strengths of SAP, the two are providing the best of both worlds — data and e-commerce technologies.
“The ideal solution is something that can manage data and process complexity across channels. We want to be the leader in this space” said Ariel Luedi, Chief Executive Officer of hybris.
“We have an edge over Oracle and IBM as we are two generations younger so our solutions are easier to implement. Our time to go live is much shorter than our competition,” he added.
SAP is investing in the future of commerce and customer engagement with its acquisition of hybris. The two companies plan to combine the agile omni-channel commerce solutions of hybris with robust enterprise technology and industry leading in-memory, cloud and mobile innovations from SAP to help facilitate new levels of customer insight and engagement.
“SAP and hybris will deliver the next-generation customer experience for businesses and consumers in a world where digital and physical converge seamlessly,” said Bill McDermott and Jim Hagemann Snabe, co-CEOs, SAP AG. “With the addition of the hybris commerce platform, we intend to help enterprises achieve unprecedented intimacy with customers in real time and across all devices, delivery channels and touchpoints.”
The rules of engagement have changed and customers are in control. Modern businesses need systems that can predict and adapt in real time to customers wherever and however they engage. hybris expands SAP solutions that address customer engagement comprehensively across marketing, sales, service and commerce. As part of SAP, hybris is expected to take advantage of mobile, cloud and big data innovations from the company while continuing to drive forward the most modern, agile commerce platform in the market today.
UK online fashion and beauty store ASOS has selected the hybris Commerce Suite to launch its new e-commerce business in China. Providing an omni-channel experience for those 420 million potential customers, the site will include a fully-integrated, feature-rich mobile version.
With six million active customers, ASOS stocks more than 60,000 branded and own-label products through each of its websites: UK, USA, France, Germany, Spain, Italy, Australia, and Russia. It ships to 241 countries and territories from its 1.1 million square foot global distribution centre in the UK.
According to a report from eMarketer released in February 2013, this year’s B2C e-commerce sales are expected to grow 18.3 percent to US$1.298 trillion worldwide as Asia-Pacific (APAC) surpasses North America to become the world’s No. 1 market for B2C e-commerce.
hybris has integrated hybris Commerce Accelerator with hybris Order Management Services (OMS) to enable merchants to deliver a complete omni-channel shopping experience, including browsing and fulfillment – like buy online and pick up in store and cross-channel stock-level display.
This significant enhancement means that B2C merchants of all sizes can now, at an affordable price point, go live with a world-class commerce system in less than four months through ready to use storefront templates and channel integrations that can be deployed quickly and then enhanced with more functionality over time.
Customers can also chose the deployment and purchase model which best meets their needs – traditional on-premise perpetual license, hosted by hybris or on-demand (software-as-a-service) with a monthly fee based on usage or revenue share.
Sports footwear maker ASICS has selected hybris Commerce Suite for the infrastructure of the company’s new global consumer websites, featuring corporate, branding and e-commerce functions.
The solution will empower its branding and transactional pages, supporting its omni-channel deployments and B2C commerce with consumers.
In the middle of 2011, ASICS launched an internal project to rebuild the system, by using an omni-channel enabled e-commerce solution. After carefully comparing and evaluating several vendor solutions, ASICS selected hybris Commerce Suite in May 2012. It will start designing and integrating the new system in the US this year before rolling it out to other countries.
hybris will partner intelligent engagement solution provider LivePerson to offer an integrated solution for businesses to optimise the online commerce experience and drive greater return on investment (ROI) to their digital properties.
The hybris Commerce Suite is now fully integrated with LivePerson’s award-winning chat solution and available on the hybris Extend marketplace. The new integration will be essential to e-commerce professionals seeking to differentiate their brands from competitors, enabling them to connect more meaningfully to visitors and delivering a richer, more personalised experience for customers that will drive higher customer satisfaction and greater value to their business.
With LivePerson’s chat solution, merchants are able to increase conversion rates through their online stores and decrease cart abandonment. For example, if a customer is having difficulty locating a particular item, a customer service agent will be alerted and offer immediate assistance with the customer directly through live chat or ‘click to call’. Likewise, customers can engage directly with a customer service agent through a ‘click to chat’ button. To ensure an optimised client engagement, the customer’s page data is dynamically passed through to the agent.
For the second year running, hybris has been included as a Leader in Gartner’s latest Magic Quadrant for E-Commerce. Following substantial growth in 2011, hybris has further consolidated its position as the market’s dominant independent e-commerce and omni-channel vendor.
“Given the size of our next two biggest competitors, we believe our placement in the report confirms that hybris represents the most compelling e-commerce and omni-channel solution available in the market today,” said Ariel Luedi, CEO of hybris.
“Both our larger competitors, and smaller-sized vendors, struggle to compete with us on performance, value and functionality. In the next 12 months, we look forward to increasing our market share and building on the gains we made in 2012,” he added.
hybris Commerce Suite can now be fully integrated with SAP and is available on the hybris Extend marketplace (http://www.hybris.com/en/partners/hybris-extend). The integration offers hybris customers and partners a way to facilitate fast and easy integration with SAP Enterprise Resource Planning (ERP).
hybris will officially announce the integration at SAP’s Sapphire NOW event in Orlando (hybris is at booth number 1633).
Based on hybris’ OmniCommerce strategy, this integration enables retailers and enterprises to provide a single, cohesive customer experience from any sales channel and touchpoint in the purchasing process through hybris’ open architecture. This avoids the “rip and replace” approaches used by many vendors. Instead, companies can leverage the potential of their total system landscape in new ways to provide an enhanced customer experience.
Adobe Analytics, a key component of Adobe Marketing Cloud, has been integrated with hybris Commerce Suite to enhance digital marketing including measurement, segmentation, targeting and optimisation.
The integration module, developed jointly by Adobe and hybris, gives organisations a unique combination of real-time analytics across online (including Web, mobile, social and video) and offline marketing channels.
The solution enables a multi-dimensional view of customers that makes it possible for organisations to fine tune and better personalise every interaction. The integration module will be available in the hybris Extend marketplace.
In a highly competitive and dynamic market, telcos are increasingly looking at multiple channels to sell their services and products. Many players have turned to personalisation and business analytics in order to retain and win customers.
However, James Chu, Regional Sales Manager for Southeaast Asia and Telco of hybris, believes that taking an additional step will give them the edge.
“We offer our customers one more step – master database management (MDM) system. MDM curates inventory so that customers can find what they want easily and on any device,” he explained.
“What this means is that customers who are going into e-commerce can take our suite of solutions as well as leverage the strengths of our partners such as SingPost for key parts of their operations such as warehousing, delivery and customer clearance,” Burghardt Groeber, Vice President for Asia, hybris told Entelechy Asia in an exclusive interview.
According to him, Southeast Asia is interesting as there are different countries with different laws, customs, geographical size and reach, languages, currencies and taxes.
HCL Technologies, is partnering hybris, to provide end-to-end omni-channel commerce solutions and integration services to HCL’s customers worldwide. The alliance will also enable hybris to leverage HCL’s footprint in the digital media commerce market and its long-term relationships with leading global businesses and infrastructure in markets in regions such as the Middle-East.
This combination of HCL’s domain and technology expertise, along with hybris’ market leading commerce platform, will help business decision makers change the game by improving the quality of the customer buying experience, thereby extending brand loyalty and spend.
As part of the partnership, HCL will co-create customised solutions, tools and storefront accelerators based on the hybris Commerce Suite that focus on vertical segments such as consumer products, media, entertainment, retail, telecom, and manufacturing.
This year’s Global Partner Summit, organised by hybris, took place in Munich, Germany and attracted more than 800 global delegates — double that of last year. In its 12th year, the Partner Summit provides a forum for more than hybris solution partners from around the world to come together to share ideas, network with peers and meet domain experts. Delegates also received the latest information on hybris, its strategic direction and products, including the hybris Innovation Lab featuring exciting innovations in omni-channel commerce.
During the three-day conference, delegates were also given the opportunity to dive into different presentations covering areas such as e-business, delivery, and technology, and attend workshops that focused on knowledge transfer for the technical staff within partner organisations. Attendees also heard presentations from the likes of Adobe, Bazaarvoice, Celum, and Compuware.
This year’s Partner Conference was an unmitigated success, with twice the number of delegates compared to last year. The event is an important opportunity for us to show our partner ecosystem the impetus that hybris has in the market, the solutions we deliver and how the company is performing. Year on year we hear from our partners what an important event this is for them as they learn first-hand about our new product innovations and best practices for project delivery,” said Frank Schoutissen, Vice President of Channel of hybris. “It also allows hybris to showcase the success of our partners with our awards program and to promote this to other attendees at the event,” concluded Schoutissen.
hybris Extend is an online integration marketplace giving customers access to best-of-breed applications, extensions and network services developed by hybris partners, all of which are optimized to work with the hybris OmniCommerce platform. While hundreds of third-party products have been integrated and deployed in hybris customer implementations, only those vendors having a close working relationship with hybris and promising pre-built integrations with hybris software qualify for hybris Extend – assuring customers higher quality, smoother, more efficient deployments and better business relationships.
“The hybris OmniCommerce Suite is comprehensive, but our solutions often are the hub of an even larger ecosystem of technologies and solutions,” said Ariel Lüdi, CEO of hybris. “The best way for us to serve our customers is to make their technical and business integrations across that ecosystem as seamless and easy as possible. That is the goal of hybris Extend”.
hybris has announced the industry’s only commerce solution specifically designed to help carriers sell more phones, plans and value-added services on the web and in the store. The new hybris Telco Accelerator comes bundled with the industry acclaimed hybris Commerce Suite and includes capabilities aimed at helping carriers launch fully functional wireless phone commerce experiences that drive higher average revenue per user (ARPU) in as little as three to four months.
“hybris has long been recognised as offering the best multi-channel user experience for selling anything online” according to Ariel Ludi, CEO of hybris. “Now, the hybris Telco Accelerator makes it much easier and faster for wireless carriers to implement a feature-rich commerce solution specifically designed to deliver a rich shopping experience for their customers regardless of channel.”
hybris Telco Accelerator includes the rich set of B2B and B2C commerce functionality rated by both major IT analyst firms as “leader” and among the top 2 or 3 general-purpose commerce platforms in the world – and now tailored for telcos.
hybris has further strengthened its position of offering the most agile, most modern commerce platform by announcing important new features that empower publishers of books, magazines, games and software, as well as other service providers, to sell more digital goods, content and services online.
“Digital products are different from physical products. They’re alive,” stated Ariel Ludi, CEO of hybris. “Using the internet to stay connected after the initial sale, offering related or next-in-series products in context, gives publishers of any digital goods or content the ability to have high-value perpetual digital relationships with their customers. hybris helps them create – and grow – those relationships.”
A host of new enhancements to the hybris Commerce Suite, purpose-built to support the sale of non-physical products, enables online sellers to offer a variety of flexible recurring pricing models. In addition, merchandisers can easily construct complex bundles of products, with sophisticated rule-based discounts, and give their customers the power to create their own packages with a modern guided-selling user experience.
Matching your business’ interests with those of your online customers’ is a delicate balancing act. On the one hand, you want the customer to find the product that they are looking for, but on the other you also want to influence their purchase decision based on your preferences, (i.e. if a certain product has a higher margin, too many of one product in stock, or end of a product line, etc.)
Successful merchandizing is not enabled by just one tool. It is a mixture of various techniques, the data you’ve got and, last but not least, your very own gut feel. Here are a few points you may find helpful when discussing your merchandizing strategy and tools selection.nd the product that they are looking for, but on the other you also want to influence their purchase decision based on your preferences, (i.e. if a certain product has a higher margin, too many of one product in stock, or end of a product line, etc.)
Of course there are the obvious features you’ll look out for when selecting your merchandizing tool:
– support for search (with all its modern enhancements, auto completion, type ahead support, etc)
– guided navigation – automatic filtering.
Obviously you also want the tool to perform well under load as it will be an important piece of your overall offering.
However, there are some points you should also consider before choosing your tool based on the above features.
1. How good is your data?
The old saying of “garbage in equals garbage out” is as true in merchandizing as anywhere else. Will the tool you are about to select give you the ability to:
– Effectively administrate, govern and steward the data you want to use?
– Help you to improve the overall quality of your data?
– ensure consistency across various data outlets and not just your merchandizing tool?
– Give you the ability to define and manage the facets you will later show to your customers?
Ultimately, good data management means good navigation and effective search.
2. Do you think about going global?
Support for multi-language on the front end as well as in the back end will be key for a successful global roll-out. Often tools struggle due to the additional amount of data that’s required for multi-language support. Keep in mind that, while tools often provide the additional language packs, they come at a significant extra cost and synonym dictionaries are not available. Languages such as Chinese or Arabic are a no-go.
3. How complex is your pricing model?
Do you really have only one price per product, as often assumed by merchandizing tools? If not, because of the approach that merchandizing tools take to index your data, by flattening the data structure, billions of data rows are not uncommon. Can the tool of your choice deal with this BIG Data-style situation?
4. Can you create association between products?
Certainly guided navigation and a great search can do a lot, but what’s also really powerful is establishing cross, up or accessory relations. The setup, management and handling of bundles is also a very powerful merchandizing mechanism that requires more than a powerful search.
5. Can you create landing pages dynamically?
Your customer searched for a specific brand? Wouldn’t it be great to have them land on a page dedicated just to that one brand? Alternatively, they may search for a category, for example, running shoes. Why not have them land on a page dedicated to running, presenting shoes and additional running gear along with promotions relevant to their search?
6. Speaking of relevancy. Context is king
The context of a search is as important as the search itself. Here are a few questions you may want your tool find the answers for and then weave them into the execution of merchandizing rules. Do you know this customer? What did he/she buy in the past? What do you know about the customer’s current session? Have they logged in with a facebook account and provided me with access to what they like? Or what have they pinned on their pinterest board? You may have that product in your store and, although they haven’t searched for it explicitly, why not show it anyway? How did they interact with your business on other channels? Have they bought from your stores, via your mobile site or contact center? Can you create rules that take this effectively into account?
7. Promotions are more than just displaying a banner
Displaying a promotion is often more complex than just showing a banner. Besides that, it depends on a customer’s context as well as the context of the page or the navigation and economical aspects play a role too. Some of them have to be evaluated in real-time. For example, a promotion is limited in how many customers can use it. You don’t want to show a promotion to your customer first, only to tell them later that they are no longer entitled to it. A much better practice is to show just the promotions they are actually entitled to.
8. Can you re-use your merchandizing tool across customer touch points?
By design each customer touch point has different characteristics, which merchandizers have to cater for. Although the goal is fundamentally still the same – get the right product at the right time in front of the customer – the way to achieve it is different. What works very well at one touch point may not work so well at another. Take mobile vs. online for example. On a website it’s perfectly acceptable to have a search & navigation bar, show cross and up sell products, have lots of filters and sometimes long lists of products. Research though has shown that customers rarely use mobiles in the same way that they use browsers on a notebook or desktop. In fact they often have the clear intent to find the one product that they are standing in front of. So the journey would probably not start with browsing and is more likely to be a desire to get to the product quickly. This then bypasses nicely crafted landing pages, search & navigation tools and other techniques delivered by merchandizers. As a result merchandizing has to happen on the product detail page, but in a way that does not distract the customer from the product they have already expressed interest in. Hence the tool set should support the merchandizing of accessories or similar alternatives in the space available.
Merchandizing tools that work across touch points offer another great opportunity. They can be used to support customer service or sales personnel in-store when interacting with a customer. To date retailers have had to train their personnel to provide them with insights on which products to push, which products accessorize well with other products or which offer great up-sell opportunities. However, once the sales associates are back on the floor they’re on their own. Tablets that provide access to content fed by the merchandizing tool, however, can help sales people to stay educated, which leads to more effective and insightful interaction with the customer. In turn this will increase the likelihood of a sale dramatically.
9. Do you have access to all information in your merchandizing tool?
Of course the product catalog is a very important part of merchandizing, but successful merchandizers know that other data elements are equally important. Can you present products depending on a customer’s location? Can you factor-in real-time stock levels? Are the commercial aspects up to date and do they reflect what is actually available? Successfully blending product, order, customer and stock level information with the real-time context of the customer allows for very powerful merchandizing. It’s like creating an individual world for your customers.
10. Does your merchandizing tool play well with others?
As stated in the headline, there is no silver bullet that solves all your merchandizing needs. Every specialist solution has its sweet spot but sooner or later it requires help from another tool. How do you organize this zoo of packaged solutions? Keep them all fed with consistent information and allow them to work effectively together.
Striking the right balance – things to remember
1. Merchandizing is a team sport. It’s not the individual that decides whether you win or lose. The best teams do not necessarily need stars. They are more than the sum of their parts. So when selecting your tool set, think about how your perfect team looks so that it can deliver the trophies you deserve.
2. When you think about feeding your merchandizing tool with content, remember the pertinent saying, “You get out what you put in”
3. Multi-language support is often key nowadays. Even if you are not planning a global rollout right now, make this part of your system’s DNA otherwise it will present you with a big headache should you decide to take your business global (or even just into a neighboring market).
4. Leverage your merchandizing tool across customer touch points. It will not only benefit your customers, it will also make your sales force more effective when on the ground and in-front of the customer.