Atomic, an Australian technology magazine targeted at PC enthusiasts, has just breathed its last — as a standalone publication. From the February issue, it will be merged with PC & Tech Authority (PC&TA).
“With the media landscape shifting at such a fast pace, we felt it was vital that we prepare for the future by pouring all of our resources into one overriding consumer tech brand. It gives the team focus and allows us to invest in areas that deliver expert content, while creating a stronger footing in the consumer tech market,” said Jeremy Vaughan, Managing Director of Haymarket Media.
Going forward, PC & Tech Authority will be carry more than 16 pages on PC component reviews and gaming content.
The existing Atomic forum’s web address and identity will remain unchanged.
Many of Atomic’s most popular columnists, such as Ashton Mills and Dan Rutter, will move across to PC&TA and David Hollingworth, now at the helm of both brands, will continue to manage the Atomic brand on the PC&TA website. John Gillooly, long connected to both brands, will take on the role of Editor for PC&TA.
Entelechy Asia 