Atomic makes last stand alone

Atomic, an Australian technology magazine targeted at PC enthusiasts, has just breathed its last — as a standalone publication. From the February issue, it will be merged with  PC & Tech Authority (PC&TA).

“With the media landscape shifting at such a fast pace, we felt it was vital that we prepare for the future by pouring all of our resources into one overriding consumer tech brand. It gives the team focus and allows us to invest in areas that deliver expert content, while creating a stronger footing in the consumer tech market,” said  Jeremy Vaughan, Managing Director of Haymarket Media.

Going forward, PC & Tech Authority will be carry more than 16 pages on PC component reviews and gaming content.

The existing Atomic forum’s web address and identity will remain unchanged.

Many of Atomics most popular columnists, such as Ashton Mills and Dan Rutter, will move across to PC&TA and David Hollingworth, now at the helm of both brands, will continue to manage the Atomic brand on the PC&TA website. John Gillooly, long connected to both brands, will take on the role of Editor for PC&TA.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s