Qualcomm targets kids with Snapdragon Wear 2500 platform

Qualcomm is targeting smartwatches for children with its Snapdragon Wear 2500 platform. Announced at Mobile World Congress Shanghai, the chip is designed to deliver extended battery life, low power location tracking and an optimised version of Android for kids.

Built into a variety of customer devices, the Snapdragon Wear 2500 platform aims to help children to stay in touch with family, learn and grow with access to rich multimedia content, have fun and play with friends, and stay fit and active throughout the day – while giving parents peace of mind.

“Qualcomm has helped to drive this fast expansion of 4G kid watches with its Snapdragon Wear 2100 platform and there are more than 10 devices commercially available today through retail and carriers,” said Anthony Murray, Senior Vice President and General Manager, Voice & Music and Wearables, Qualcomm.

Snapdragon Wear 2500 is designed for low power with up to 14 percent longer battery life across both active and standby modes of operation compared to prior generations. This extended battery life is supported via several new features, including Wearable PMIC, RF Front End, location engine, Bluetooth streaming architecture, and processor and modem software optimisations.

Using the latest in global navigation satellite system and sensor fusion approach, the platform supports more accurate location tracking and is designed to implement reliable geo-fencing use cases, important for parents eager to track their child’s location accurately.

It also comes with an optimised version of Android for kid watches. Based on Android O, this version fits in a 512MB memory footprint, is designed to consume low power by shutting off capabilities not needed, right sizes the modem for wearables use cases, integrates the sensor hub for low power highly accurate sensing, and adds kid watch specific features.

Qualcomm is collaborating with Huawei as the lead customer for the Snapdragon Wear 2500 platform and is working closely with InvenSense to extend choice of sensor algorithms to its customers.

“Built on the outstanding power-efficiency, 4G connectivity, smart sensing, and location capabilities that the new platform is designed to deliver, we are pleased to extend our long-time collaboration with Qualcomm in the wearables segment and bring our next generation kid watches to the industry,”  said Rico Zhang, Smart Wearable and Health Product Line President of Huawei.

“Utilising our vast algorithmic expertise in six-axis motion sensing, InvenSense is supporting multiple meaningful gestures on this platform, helping to provide OEMs with customisable responses to gestures, reducing development time, and humanizing the digital experience,” said Nicolas Sauvage, Senior Director, Ecosystem of InvenSense.