FPT has set up the first Salesforce Center of Excellence (CoE) – Data AI Innovation in Asean in partnership with Salesforce to turbocharge financial institutions’ shift to agentic enterprises.
Located at FPT Tower in Hanoi, the hub provides banks with a hands-on sandbox to test and deploy real-world AI applications.
Blending FPT’s implementation prowess with Salesforce’s AI CRM platform. the CoE features agentic banking demos, from AI-driven digital onboarding that activates accounts in minutes to personalised financial nudges based on spending patterns and real-time customer insights via Tableau dashboards.
It doubles as a joint R&D lab for fresh apps and a training ground on Agentforce and Data 360 to prepare Vietnam’s banks for the agentic era.
“Through our collaboration with Salesforce, we are helping organisations across Vietnam and Asean turn these technologies into meaningful transformation, from intelligent decision-making to deeply personalised customer experiences,” said Nguyen Quoc Dong, Senior Vice President and Chief Delivery Officer of FPT.
“The Salesforce Center of Excellence with FPT is more than just a facility; it’s a launchpad for Vietnamese companies to redefine the customer journey and scale their growth. We are giving local businesses a space to move beyond experimentation to real business value by experiencing how Agentic Enterprises improve customer experiences, create higher revenue and increase productivity,” said Paul Carvouni, Senior Vice President and General Manager of Salesforce Asean.
Entelechy Asia 