ANZ WLAN market boosted by increase in devices

IDCThe wireless local area network (WLAN) hardware market in ANZ continued to grow for the third consecutive quarter, according to IDC.

While enterprises remained the largest users of wireless infrastructure, the consumer space gained share from enterprise over the year. This means that more consumer wireless routers were sold, thanks to an increased number of devices in households during the period.

Service Provider (SP) WLAN deployments differed between Australia and New Zealand. New Zealand SPs embraced 3G/LTE offload via WLAN infrastructure while Australia SPs preferred to rely on available spectrum to support mobile connectivity. Overall, SP contribution to the WLAN market remained minuscule in the region despite having the strongest growth. Table 1 shows growth for the three main segments quarter-on-quarter (QoQ) and year-on-year (YoY):

“By end of 2013, the number of tablets and smartphones in ANZ is expected to increase, YoY, by 37 percent and 6.5 percent respectively. With more than half of all current internet connections established over mobile devices, it is no wonder that wireless infrastructure has flourished this year. IDC expects to see this growth trend continue for the next four years,” said Tafadzwa Marasha, Networking Equipment Analyst of IDC in ANZ.

The most popular use cases which drove an unprecedented need for wireless connectivity in ANZ included social networking, rich media, voice and video communication. The main verticals which contributed to spending on wireless were government, retail, mining and large public spaces such as stadiums, conference halls and city councils.

Cisco continued to dominate the market, accounting for close to 30 percent of all ANZ WLAN hardware deployments. A combination of good products, industry standard certification courses and a legacy pole position in wired networks helped achieve this result.

“Other vendors with comparable offerings in the enterprise market include Aruba, Ruckus, HP, Xirrus, Meru, Motorola, and Aerohive, in no particular order,” said Marasha.

On the technology front, 802.11ac – though promising major improvements in speed and connectivity – was moderately received by the market from both supply and demand points of view. IDC expects to see more 802.11ac compatible access points and end-point devices once the standard has been ratified towards the end of 2013.


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