Demand for smartphones are on the rise with more 301.3 million units shipped worldwide in Q2, up 25.3 percent from the 240.5 million units shipped in the corresponding quarter last year, according to IDC.
The dominant smartphone operating systems (OS), Android and iOS, saw their combined market share swell to 96.4 percent for the quarter, leaving little space for competitors.
Android was the primary driver with its vendor partners shipping a total of 255.3 million Android-based smartphones in Q2, up 33.3 percent year over year. Meanwhile, iOS saw its market share decline despite posting 12.7 percent year-over-year shipment growth. While Android and iOS both realised gains from a year ago, the rest of the market recorded losses.
According to Ramon Llamas, Research Manager with IDC’s Mobile Phone team, Android has been reaping huge gains within emerging markets with many of its OEM partners focusing on the sub-US$200 segments.
“During the second quarter, 58.6 percent of all Android smartphone shipments worldwide cost less than US$200 off contract, making them very attractive compared to other devices. With the recent introduction of Android One, in which Google offers reference designs below US$100 to Android OEMs, the proportion of sub-US$200 volumes will climb even higher.,” he said.
“It’s been an incredible upward slog for other OS players – Windows Phone has been around since 2010 but has yet to break the 5 percent share mark, while the backing of the world’s largest smartphone player, Samsung, has not boosted Tizen into the spotlight,” said Melissa Chau, Senior Research Manager with IDC’s Worldwide Quarterly Mobile Phone Tracker.
“The biggest stumbling block is around getting enough partnerships in play – not just phone manufacturers but also developers, many of which are smaller outfits looking to minimise development efforts by sticking to the two big ecosystems,” she added.