Q3 is a stunning quarter for smartphones as global shipment broke the 300 million unit barrier for the first time. This represented year-on-year growth of 23 percent, according to Canalys.
While Samsung and Apple remain the market leaders, the tussle for the third spot is heating up with was Xiaomi (six percent) followed closely by Lenovo and Huawei at five percent each.
“The global market is becoming more competitive, with vendors beyond Samsung and Apple enjoying growing success. A year ago, in Q3 2013, Samsung and Apple together accounted for 48 percent of worldwide smart phone shipments. While still impressive, in Q3 2014 this had slipped to 38 percent. This trend is likely to continue. It is down to the strong value proposition and increasing quality of products offered across all price points by competing vendors, most notably Chinese companies. In fact, six of the top 10 global vendors in Q3 are based in China,” said Chris Jones, Vice President and Principal Analyst of Canalys.
China accounted for 34 percent of Q3 smartphone shipments, with the US at 13 percent and India at six percent. The Indian market has seen significant growth in recent quarters and in Q3 was up 84 percent on the same quarter a year ago and up 29 percent on Q2 2014.