Logitech becomes Logi

LogiLogitech has shortened its brand to Logi as part of its transformation to produce more than just PC peripherals. The new name will be on selected products in existing categories with “a few surprises in new categories”.“We’ve been reinventing Logitech, creating products that strive to blend advanced technology and design to bring you amazing experiences. We’re putting design at the center of everything we do. Our approach to design goes beyond the classic definition. design to us is the combination of advanced technology, business strategy and consumer insights,” said Bracken Darrell, President and CEO and Logitech.

“Logitech has undergone huge changes, so we’ve created an identity that is an expression of who we are today and who we will be moving forward,” said Alastair Curtis. Chief Designer of Logitech.

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