Twenty-two days. It took relatively unknown smartphone maker OnePlus just that amount of time to sell one million units of OnePlus 6, its latest smartphone.
That’s a remarkable feat for the Shenzhen-based company considering the strong competition it’s up against — Apple, Samsung and even China giants like Huawei, Oppo, Vivo, and Xiaomi among others.
And OnePlus achieved this without the benefits of tie-ups with telcos and traditional distribution channels.
“We have fewer sales channels (mostly online), are available in less regions, and sell direct to consumers,” Pete Lau, Founder of OnePlus told Business Insider.
In Singapore, the company sells through online e-commerce marketplace Lazada Singapore and dealers.
Despite being low-key, OnePlus has its loyal following, especially among tech geeks.
Powered by the Qualcomm Snapdragon 845, the OnePlus 6 features an all-glass design, a 6.28-inch Full Optic AMOLED 19:9 display, and is claimed to “remain as fast and smooth as the day they came out of the box.”