Uber is miles ahead of the competition in the worldwide ride sharing market, according to ABI Research. Regional leader Grab came in at third, behind Didi Chuxing of China and ahead of Lyft.
In terms of implementation of a true, global ride sharing service, Uber was at the forefront of global development, having implemented its ride sharing services in more than 70 countries — more than twice the number of countries of the next best company.
Uber also scored within the top three in the remaining implementation categories; monthly active users, average net revenue per user (ARPU), and customer satisfaction.
Didi Chuxing, despite having a large 52 percent global market share due to its dominance in the large Chinese ride sharing market, was found to be slow in expanding its global reach, impacting its overall implementation score.
Uber has been leading the market is innovation since its inception in 2011, through its development of the surge-demand pricing model, application of trip optimisation techniques, and development of in-house driverless services. A mix of these competencies will be essential to unlocking future mobility-as-a-service business models, which will be paramount to the long-term survival of ride sharing services.
Grab established itself with the third largest market share, helped by its commitment to developing its ride sharing service and other on-demand services. It was found to offer the second most amount of vehicle options to consumers, after Uber, as well as offering other on-demand services such as parcel and food delivery.
Lyft was found to be a highly respected service among users, averaging the highest ARPU among all ride sharing providers, US$167 per monthly active user as well as having the highest customer satisfaction.
Overall, the results showed that Uber is still the clear global ridesharing market leader. However, there are numerous players such as Didi Chuxing, Grab, Lyft, Careem and others that have clearly well-established regional services. Where these companies significantly lagged Uber was in their global scale and investment in innovation, which will be key for success in future mobility-as-service (MaaS) models.
However, with the right partnerships and investment, these companies could yet establish themselves as global players as well as develop the technology that will enable them to establish themselves in the future mobility-as-a-service market.
“Although important, there is much more to future ride sharing success than user-base numbers and current market share. What is also important is investing in innovation, developing other on-demand services and other non-vehicle ride sharing modes, and building out the overall mobility platform. These combined with the development of driverless ride sharing will, in fact, be the key to success in any future MaaS market,” said Shiv Patel, Research Analyst of ABI Research.