Netflix is doing what most, if not all, service providers, have not done — cancel subcriptions of inactive accounts. And these are paid accounts so doing so will result in revenue loss for the streaming service provider.
This move will likely earn it loads of brownie points from inactive subscribers who have not used the service for the past year.
“You know that sinking feeling when you realise you signed up for something but haven’t used it in ages? At Netflix, the last thing we want is people paying for something they’re not using,” wrote Eddie Wu of Netflix.
All who have not watched anything on Netflix for the past year will be asked if they want to continue subscribing. The same applies to those who have stopped watching for more than two years.
The notifications will go out this week and those who do not indicate that they want to continue using the service will have their subscriptions automatically terminated.
To make it easy to onboard again, those who cancel their account and rejoin within 10 months will still have their favoruites, profiles, viewing preferences, and account details just as they left them.
“These inactive accounts represent less than half of one percent of our overall member base, only a few hundred thousand, and are already factored into our financial guidance. In the meantime, we hope this new approach saves people some hard earned cash,” said Wu.
Kudos to Netflix for making this move to help customers save money., especially during this trying period brough about by the COVID-19 pandemic.