AWS unveils Amazon IVS

Photo by Chris Montgomery on Unsplash

Amazon Web Services (AWS) has announced Amazon Interactive Video Service (Amazon IVS), a fully managed service that lets customers set up live, interactive video streams for a web or mobile application in minutes.

By leveraging the same technology used by Twitch, Amazon IVS delivers live content to million of viewers concurrently with under three-second latency, compared with up to 30 seconds for common streaming video.

Configuration is easy using the customer’s own website or mobile application. Customers can also add interactive components into their live streams such as virtual chat spaces, polls and question-and-answer sessions using Amazon IVS SDK and APIs.

They do not need to pay additional or upfront charges to use Amazon IVS. They only need to pay for video input to Amazon IVS and video output delivered to viewers.

“Customers have been asking to use Twitch’s video streaming technology on their own platforms for a range of use cases like education, retail, sports, fitness, and more,” said Martin Hess, GM of Amazon IVS.

“Now with Amazon IVS, customers can leverage the same innovative technology that has taken Twitch over a decade to build and refine. Any developer can build an interactive live streaming experience into their own application without having to manage the underlying video infrastructure,” he added.