Mercedes-Benz’s top-of-the-line S-Class has added another feather to its host of luxurious features — artificial intelligence (AI) in its cockpit system.

The new MBUX AI cockpit system enables every person in the sedan to enjoy personalised entertainment and productivity features such as augmented reality head-up display, AI voice assistant and rich interactive graphics.

Like its predecessor, this new intelligent system runs on the high-performance, energy-efficient compute of NVIDIA GPUs for instantaneous AI processing and sharp graphics. It consolidates everything needed to control the car into an AI platform — removing 27 switches and buttons in the process.

“There’s more computing power packed into this car than any car, ever — three powerful computer chips with NVIDIA GPUs. Those three computer chips represent the brain and the nervous system of this car,” said Jensen Huang, CEO and Founder of NVIDIA (below).

Comfort and security

The car features five large screens with brilliant displays, making comfort controls even more user-friendly for every passenger. Its 3D driver display gives a spatial view at the touch of a button, providing a realistic view of the car in its surroundings.

A host of security features includee fingerprint, face and voice recognition, as well as the traditional PIN to access personal features.

The S-Class’ cameras can detect if a passenger is about to exit into oncoming traffic and warn them before they open the door. The same technology is used to monitor whether a child seat is correctly attached and if the driver is paying attention to the road.

MBUX can even carry on more conversation and interact in 27 languages, including Thai and Czech.

“This S-Class is going to be the most intelligent Mercedes ever,” declared Ola Källenius, CEO of Mercedes-Benz at the virtual launch.