Lifesight has launched its customer intelligence platform for brands and enterprises to leverage identity resolution and data enrichment to power their customer data and marketing strategies.
The key lies in transforming customer data into insights that helps drive business decisions, optimise marketing spend and improve customer experiences.
Powered by Lifesight’s LifeID customer graph technology, the platform uses privacy compliant 2nd & 3rd party data sets to build billions of consumer profiles globally with AI. This lets brands and enterprises easily identify, engage and measure new and existing customers.
“We are seeing a rapid change in consumer behaviour and it’s getting increasingly more difficult to keep up with the connected consumer journey, hence it’s more important than ever for marketers to leverage customer intelligence to optimize ad spend and improve customer experiences,” said Tobin Thomas, CEO of Lifesight.