Apple drives smartphone market growth in Q4

The success of its iPhone 12 series propelled Apple to the top of the smartphone market with 23.4 percent share in Q4, according to IDC

Apple shipped 90.1 million devices in that quarter to drive overall smartphone market growth of 4.3 percent year on year.

Samsung is second with 73.9 million device shipments and 19.1 percent market share. Xiaomi and Oppo finished third and fourth respectively, captialising on the woes of Huawei, which slid to fifth under the impact of the US sanctions.

“There are a lot of elements at play that are fueling the smartphone market recovery – pent-up demand, continued supply push on 5G, aggressive promotions, and the popularity of low to mid-priced phones,” said Nabila Popal, Research Director of IDC’s Worldwide Mobile Device Trackers.

“Vendors also seem to be better prepared for the second lockdown, ensuring they have the right channel set up ready to fulfill orders and reach the end consumer. Lockdowns also have people spending less on areas like leisure, travel, and dining out – and smartphones are benefitting from this. In addition to all these factors, the fast recovery and resilience of the smartphone supply chain also has to be given some credit,” she added.