A year after its acquisition of Quadpay, Zip is renaming the buy now, pay later (BNPL) platform to increase brand presence for its growing global business.
It is investing deeply to escalate its brand awareness across 12 markets and five continents.
“Since Zip acquired Quadpay, we have experienced exceptionally strong growth in the United States. We’ve built a brand that will grow with us as we continue to expand our global footprint, and that allows us to celebrate our merchants, customers and our Zipsters, putting them at the centre of all that we do,” said Larry Diamond, Co-founder and Global CEO of Zip.
Zip is democratizing alternative payment options and increasing access to transparent, responsible and fair financial products through rapid expansion. It will leverage a US$400 million investment to fuel powerful brand recognition in the US, and strengthen team.
According to Adam Ezra, Co-CEO of Zip US, the rebranding gives the company access to more resources than ever before.
“The same payment technology solutions and drive that propelled us to global leadership and doubled our growth in the US will only accelerate under a single Zip brand, with more innovations coming soon,” he said.
The new brand will roll out across its global operations starting mid-August 2021.