Asus hops on hoolah BNPL platform

Asus is hopping on the buy now pay later (BNPL) trend to offer customers a more flexible and convenient way of payment.

The new payment option will kick off in Singapore across all Asus physical and online retail stores on July 30, with progressive rollouts planned for other markets in Asia Pacific.

Asus’ customers will be able to split their purchases into three monthly, interest-free repayments when they check out via hoolah in-store and online. This partnership aims to provide to millennials and Gen Zs greater financial access to quality electronics.

“It is heartening to be able to make our products more accessible to the younger demographic with this partnership. It’s not just value we’re bringing to the younger consumers, but the convenience and freedom of being able to split their Asus purchase into three interest-free repayments is something that we’re confident will be highly beneficial to all our customers,” said Jimmy Lin, APAC Regional Head of Asus.

“In this sense, we see a great synergy between our brands and the value we can deliver to help ASUS tap into this new demographic and their broader range of products and services. We’re excited to embark on this journey together with ASUS, ultimately unlocking growth, boosting conversion rates and driving customer satisfaction and loyalty in the region,” said Stuart Thornton, CEO of hoolah.

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