Streaming became highly popular during the pandemic as people were faced with movement restrictions and many had to work from home. According to a Conviva report, streaming adoption in Asia grew 46 percent in Q3 with Southeast Asia up by 164 percent.
The biggest increase was 200 percent in West Asia while East and Central Asia rose by 34 percent and 22 percent respectively.
“Streaming viewership in Asia – and worldwide – shows no signs of slowing, making it imperative for publishers to focus on delivering the best possible viewing experience in this region. By focusing on optimising experience and viewer engagement, publishers can not only expand their audience internationally, but also drive consumer loyalty in Asia that will yield dividends for years to come,” said Keith Zubchevich, CEO of Conviva, a measurement and engagement platform for streaming media.
Nearly half (49 percent) consumed streaming content of desktops and a third using mobile devices.
Of the 14 percent who watched on big screens, 52 percent viewed on an Android TV. Amazon Fire TV was second with 22 percent followed by Samsung TV (eight percent) and LG TV (six percent).