SAP is investing in the future of commerce and customer engagement with its acquisition of hybris. The two companies plan to combine the agile omni-channel commerce solutions of hybris with robust enterprise technology and industry leading in-memory, cloud and mobile innovations from SAP to help facilitate new levels of customer insight and engagement.
“SAP and hybris will deliver the next-generation customer experience for businesses and consumers in a world where digital and physical converge seamlessly,” said Bill McDermott and Jim Hagemann Snabe, co-CEOs, SAP AG. “With the addition of the hybris commerce platform, we intend to help enterprises achieve unprecedented intimacy with customers in real time and across all devices, delivery channels and touchpoints.”
The rules of engagement have changed and customers are in control. Modern businesses need systems that can predict and adapt in real time to customers wherever and however they engage. hybris expands SAP solutions that address customer engagement comprehensively across marketing, sales, service and commerce. As part of SAP, hybris is expected to take advantage of mobile, cloud and big data innovations from the company while continuing to drive forward the most modern, agile commerce platform in the market today.
UK online fashion and beauty store ASOS has selected the hybris Commerce Suite to launch its new e-commerce business in China. Providing an omni-channel experience for those 420 million potential customers, the site will include a fully-integrated, feature-rich mobile version.
With six million active customers, ASOS stocks more than 60,000 branded and own-label products through each of its websites: UK, USA, France, Germany, Spain, Italy, Australia, and Russia. It ships to 241 countries and territories from its 1.1 million square foot global distribution centre in the UK.
According to a report from eMarketer released in February 2013, this year’s B2C e-commerce sales are expected to grow 18.3 percent to US$1.298 trillion worldwide as Asia-Pacific (APAC) surpasses North America to become the world’s No. 1 market for B2C e-commerce.
Gartner has adjusted its worldwide IT spending forecast for 2013 downwards to US$3.7 trillion in 2013. Last quarter, the research firm predicted a 4,1 percent increase compared to 2012 but that projection has been sliced by half to 2 percent. This reduction takes into account the impact of recent fluctuations in US dollar exchange rates.
The Gartner Worldwide IT Spending Forecast is the a leading indicator of major technology trends across the hardware, software, IT services and telecom markets. For more than a decade, global IT and business executives have been using these highly anticipated quarterly reports to recognise market opportunities and challenges, and base their critical business decisions on proven methodologies rather than guesswork.
“Exchange rate movements, and a reduction in our 2013 forecast for devices, account for the bulk of the downward revision of the 2013 growth,” said Richard Gordon, Managing Vice President at Gartner.
hybris has integrated hybris Commerce Accelerator with hybris Order Management Services (OMS) to enable merchants to deliver a complete omni-channel shopping experience, including browsing and fulfillment – like buy online and pick up in store and cross-channel stock-level display.
This significant enhancement means that B2C merchants of all sizes can now, at an affordable price point, go live with a world-class commerce system in less than four months through ready to use storefront templates and channel integrations that can be deployed quickly and then enhanced with more functionality over time.
Customers can also chose the deployment and purchase model which best meets their needs – traditional on-premise perpetual license, hosted by hybris or on-demand (software-as-a-service) with a monthly fee based on usage or revenue share.
Sports footwear maker ASICS has selected hybris Commerce Suite for the infrastructure of the company’s new global consumer websites, featuring corporate, branding and e-commerce functions.
The solution will empower its branding and transactional pages, supporting its omni-channel deployments and B2C commerce with consumers.
In the middle of 2011, ASICS launched an internal project to rebuild the system, by using an omni-channel enabled e-commerce solution. After carefully comparing and evaluating several vendor solutions, ASICS selected hybris Commerce Suite in May 2012. It will start designing and integrating the new system in the US this year before rolling it out to other countries.
hybris will partner intelligent engagement solution provider LivePerson to offer an integrated solution for businesses to optimise the online commerce experience and drive greater return on investment (ROI) to their digital properties.
The hybris Commerce Suite is now fully integrated with LivePerson’s award-winning chat solution and available on the hybris Extend marketplace. The new integration will be essential to e-commerce professionals seeking to differentiate their brands from competitors, enabling them to connect more meaningfully to visitors and delivering a richer, more personalised experience for customers that will drive higher customer satisfaction and greater value to their business.
With LivePerson’s chat solution, merchants are able to increase conversion rates through their online stores and decrease cart abandonment. For example, if a customer is having difficulty locating a particular item, a customer service agent will be alerted and offer immediate assistance with the customer directly through live chat or ‘click to call’. Likewise, customers can engage directly with a customer service agent through a ‘click to chat’ button. To ensure an optimised client engagement, the customer’s page data is dynamically passed through to the agent.
For the second year running, hybris has been included as a Leader in Gartner’s latest Magic Quadrant for E-Commerce. Following substantial growth in 2011, hybris has further consolidated its position as the market’s dominant independent e-commerce and omni-channel vendor.
“Given the size of our next two biggest competitors, we believe our placement in the report confirms that hybris represents the most compelling e-commerce and omni-channel solution available in the market today,” said Ariel Luedi, CEO of hybris.
“Both our larger competitors, and smaller-sized vendors, struggle to compete with us on performance, value and functionality. In the next 12 months, we look forward to increasing our market share and building on the gains we made in 2012,” he added.
hybris Commerce Suite can now be fully integrated with SAP and is available on the hybris Extend marketplace (http://www.hybris.com/en/partners/hybris-extend). The integration offers hybris customers and partners a way to facilitate fast and easy integration with SAP Enterprise Resource Planning (ERP).
hybris will officially announce the integration at SAP’s Sapphire NOW event in Orlando (hybris is at booth number 1633).
Based on hybris’ OmniCommerce strategy, this integration enables retailers and enterprises to provide a single, cohesive customer experience from any sales channel and touchpoint in the purchasing process through hybris’ open architecture. This avoids the “rip and replace” approaches used by many vendors. Instead, companies can leverage the potential of their total system landscape in new ways to provide an enhanced customer experience.
Adobe Analytics, a key component of Adobe Marketing Cloud, has been integrated with hybris Commerce Suite to enhance digital marketing including measurement, segmentation, targeting and optimisation.
The integration module, developed jointly by Adobe and hybris, gives organisations a unique combination of real-time analytics across online (including Web, mobile, social and video) and offline marketing channels.
The solution enables a multi-dimensional view of customers that makes it possible for organisations to fine tune and better personalise every interaction. The integration module will be available in the hybris Extend marketplace.
The latest major release of the hybris Commerce Suite is touted as the first commerce platform to give B2B and B2C organisations true omni-channel capabilities on a single technology stack.
With new functionality to support the cross-channel consumer and in-store business tools to manage functions such as “buy online, pick up in store”, businesses can now design, develop and deploy advanced commerce solutions more quickly and over more channels than ever before.
“Retailers, brands and manufacturers are racing to meet the increasing demands of the modern consumer. Businesses need to have systems that allow them to innovate faster. With the hybris Commerce Suite, implementing an omni-channel vision is no longer a multi-year process for B2C and B2B businesses,” said Ariel Luedi, CEO of hybris. “It is now within the realm of possibility for them to set up a true omni-channel commerce platform in under six months.”
In a highly competitive and dynamic market, telcos are increasingly looking at multiple channels to sell their services and products. Many players have turned to personalisation and business analytics in order to retain and win customers.
However, James Chu, Regional Sales Manager for Southeaast Asia and Telco of hybris, believes that taking an additional step will give them the edge.
“We offer our customers one more step – master database management (MDM) system. MDM curates inventory so that customers can find what they want easily and on any device,” he explained.
Multichannel commerce and communication software leader hybris has teamed up with SingPost for e-commerce fulfillment in Singapore.
“What this means is that customers who are going into e-commerce can take our suite of solutions as well as leverage the strengths of our partners such as SingPost for key parts of their operations such as warehousing, delivery and customer clearance,” Burghardt Groeber, Vice President for Asia, hybris told Entelechy Asia in an exclusive interview.
According to him, Southeast Asia is interesting as there are different countries with different laws, customs, geographical size and reach, languages, currencies and taxes.
hybris has secured a $30 million investment to fund growth in emerging markets, strengthen its presence in North America and Europe, address additional verticals, and make strategic add-on acquisitions.
The new investment comes from Meritech Capital Partners, Greylock Israel and Huntsman Gay Global Capital (HGGC), which has been the company’s largest investor since 2011. George Bischof, a Managing Director at Meritech who led this equity round, has joined the hybris Board of Directors.
Over the past three years, hybris has generated organic revenue growth at a compound annual growth rate of approximately 70 percent, while still generating positive operating cash flows. hybris currently employs more than 600 people.
The Asia Cloud Computing Association (ACCA) has launched the online version of its Cloud Assessment Tool (CAT), which is designed to help businesses choose the most suitable cloud provider.
CAT provides a standard framework for IT users to measure their requirements against vendor offerings. The vendor-neutral framework will help enterprises make informed decisions as they consider migrating their data and applications to the cloud.
ACCA is currently benchmarking services and platforms provided by its members, including PLDT/Smart, Microsoft, Verizon Terremark, Telenor, Equinix, and Hiring Solutions.
Asia is becoming a leading force in the mobile communications space. Mobile product makers Samsung and Asus and mobile operators NTT Docomo, Bharti Airtel and SK Telecom were among the winners at the 18th Annual Global Mobile awards, held at the GSMA Mobile World Congress in Barcelona. The Government of New Zealand also nabbed the Spectrum for Mobile Broadband Award.
More than 170 independent analysts, journalists, academics, and subject matter experts and 13 representatives from mobile operators throughout the world participated in the judging of the 2013 awards.
HCL Technologies, is partnering hybris, to provide end-to-end omni-channel commerce solutions and integration services to HCL’s customers worldwide. The alliance will also enable hybris to leverage HCL’s footprint in the digital media commerce market and its long-term relationships with leading global businesses and infrastructure in markets in regions such as the Middle-East.
This combination of HCL’s domain and technology expertise, along with hybris’ market leading commerce platform, will help business decision makers change the game by improving the quality of the customer buying experience, thereby extending brand loyalty and spend.
As part of the partnership, HCL will co-create customised solutions, tools and storefront accelerators based on the hybris Commerce Suite that focus on vertical segments such as consumer products, media, entertainment, retail, telecom, and manufacturing.
This year’s Global Partner Summit, organised by hybris, took place in Munich, Germany and attracted more than 800 global delegates — double that of last year. In its 12th year, the Partner Summit provides a forum for more than hybris solution partners from around the world to come together to share ideas, network with peers and meet domain experts. Delegates also received the latest information on hybris, its strategic direction and products, including the hybris Innovation Lab featuring exciting innovations in omni-channel commerce.
During the three-day conference, delegates were also given the opportunity to dive into different presentations covering areas such as e-business, delivery, and technology, and attend workshops that focused on knowledge transfer for the technical staff within partner organisations. Attendees also heard presentations from the likes of Adobe, Bazaarvoice, Celum, and Compuware.
This year’s Partner Conference was an unmitigated success, with twice the number of delegates compared to last year. The event is an important opportunity for us to show our partner ecosystem the impetus that hybris has in the market, the solutions we deliver and how the company is performing. Year on year we hear from our partners what an important event this is for them as they learn first-hand about our new product innovations and best practices for project delivery,” said Frank Schoutissen, Vice President of Channel of hybris. “It also allows hybris to showcase the success of our partners with our awards program and to promote this to other attendees at the event,” concluded Schoutissen.
Worldwide mobile advertising revenue is forecast to reach $11.4 billion in 2013, up from $9.6 billion in 2012, according to Gartner. Worldwide revenue will reach $24.5 billion in 2016 with mobile advertising revenue creating new opportunities for app developers, ad networks, mobile platform providers, specialty agencies and even communications service providers in certain regions.
“The mobile advertising market took off even faster than we expected due to an increased uptake in smartphones and tablets, as well as the merger of consumer behaviors on computers and mobile devices,” said Stephanie Baghdassarian, Research Director of Gartner. “Growth in mobile advertising comes in part at the expense of print formats, especially local newspapers, which currently face much lower ad yields as a result of mobile publishing initiatives.”
“Smartphones and media tablets extend the addressable market for mobile advertising in more and more geographies as an increasing population of users spends an increasing share of its time with these devices,” said Andrew Frank, Research Vice President of Gartner. “This market will therefore become easier to segment and target, driving the growth of mobile advertising spend for brands and advertisers. Mobile advertising should be integrated into advertisers’ overall marketing campaigns in order to connect with their audience in very specific, actionable ways through their smartphones and/or tablets.”
Commerce platform provider hybris has expanded its hybris Extend program for independent software vendors.
hybris Extend is an online integration marketplace giving customers access to best-of-breed applications, extensions and network services developed by hybris partners, all of which are optimized to work with the hybris OmniCommerce platform. While hundreds of third-party products have been integrated and deployed in hybris customer implementations, only those vendors having a close working relationship with hybris and promising pre-built integrations with hybris software qualify for hybris Extend – assuring customers higher quality, smoother, more efficient deployments and better business relationships.
“The hybris OmniCommerce Suite is comprehensive, but our solutions often are the hub of an even larger ecosystem of technologies and solutions,” said Ariel Lüdi, CEO of hybris. “The best way for us to serve our customers is to make their technical and business integrations across that ecosystem as seamless and easy as possible. That is the goal of hybris Extend”.
hybris has announced the industry’s only commerce solution specifically designed to help carriers sell more phones, plans and value-added services on the web and in the store. The new hybris Telco Accelerator comes bundled with the industry acclaimed hybris Commerce Suite and includes capabilities aimed at helping carriers launch fully functional wireless phone commerce experiences that drive higher average revenue per user (ARPU) in as little as three to four months.
“hybris has long been recognised as offering the best multi-channel user experience for selling anything online” according to Ariel Ludi, CEO of hybris. “Now, the hybris Telco Accelerator makes it much easier and faster for wireless carriers to implement a feature-rich commerce solution specifically designed to deliver a rich shopping experience for their customers regardless of channel.”
hybris Telco Accelerator includes the rich set of B2B and B2C commerce functionality rated by both major IT analyst firms as “leader” and among the top 2 or 3 general-purpose commerce platforms in the world – and now tailored for telcos.
hybris has further strengthened its position of offering the most agile, most modern commerce platform by announcing important new features that empower publishers of books, magazines, games and software, as well as other service providers, to sell more digital goods, content and services online.
“Digital products are different from physical products. They’re alive,” stated Ariel Ludi, CEO of hybris. “Using the internet to stay connected after the initial sale, offering related or next-in-series products in context, gives publishers of any digital goods or content the ability to have high-value perpetual digital relationships with their customers. hybris helps them create – and grow – those relationships.”
A host of new enhancements to the hybris Commerce Suite, purpose-built to support the sale of non-physical products, enables online sellers to offer a variety of flexible recurring pricing models. In addition, merchandisers can easily construct complex bundles of products, with sophisticated rule-based discounts, and give their customers the power to create their own packages with a modern guided-selling user experience.