Samsung has a device for every price point, giving it leadership in all, bar one category — the high end where it faces Apple.
According to ABI Research’s Device Portal sales channel analysis, the balance of power remains with Samsung/Android and Apple and looks set to remain so in the foreseeable future.
“This leaves little room for the other vendors to compete, especially the other Android vendors and those using uncompetitive operating system ecosystems. Despite some carrier’s efforts to create a more balanced smartphone device vendor industry with their use of subsidy, ultimately they are obliged to fulfill consumer demand and at the moment that means Samsung/Android and Apple,” said Nick Spencer, Senior Practice Director of ABI Research.
Tough times are ahead for smartphone vendors as the market is entering a new, more mature stage in its growth, where execution rules over innovation. Samsung is dominating the sales channel with more than double the number devices on offer than any other vendor across the 13 markets and multiple online retailers studied.
Source: ABI Research