PC vendors will have to raise the prices of PCs to offset the effects of currency devaluation, according to Gartner. Prices of PCs in the Eurozone and Japan will increase by up to 10 percent during 2015.
“We are currently seeing the sharp appreciation of the dollar against most other currencies reflected in companies’ earnings results. PC vendors selling to Europe and Japan, where local currencies have fallen up to 20 percent since the start of 2015, have little choice than to raise prices to preserve profits,” said Ranjit Atwal, Research Director of Gartner.
In 2015, Gartner estimates that end-user spending in constant dollars in Western Europe will reach US$116 billion, a four-percent increase over 2014. This increase reflects the expected price increases in local currency.