Tablet market experiences steepest drop since inception

Source: ABI Research

​Tablet shipment has experienced the sharpest drop — 35 percent quarter-on-quarter decrease — since 2009. The consumer device also lost 16 percent year-on-year, according to ABI Research.

Apple and Samsung have been key market players and continue to dominate a significant majority of the tablet market.

“2015 is the pivotal year for smaller, competing vendors to step-up, build their business, and gain market share in advanced and emerging markets. The tablet market lacks a truly competitive playing field needing a strong third even fourth vendor to drive the market out of stagnation. Acer, ASUS and Lenovo all show promise for claiming those spots but need to focus on building their businesses especially in markets where purchase decisions are still largely to be made,” said Jeff Orr, Senior Practice Director of ABI Research.

The slowdown does not necessarily mean the end of the tablet market. Tablets are still popular among consumer households and even have a practical purpose for many businesses and the education sector. The underlying issues of this specific device are longevity of use, price, and market competition. The market is simply adjusting to tablets finding their niche.

“That initial growth the market experienced may never happen again for tablets, but they are still a strong force in the market. This year could be defining for tablets with ABI Research expecting the market to remain relatively stagnant unless smaller vendors manage to shake up the market and create a truly competitive landscape. And the potential for that realignment still remains,” said Orr.

 

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