It’s confirmed. Price does not matter when it comes to Apple products, or at least to Apple fans.
In its launch quarter, Apple Watch took the lion’s share of the wearable market with 4.2 million units shipped, according to Canalys. It breezed past Fitbit, Xiaomi and all the smart watch vendors, despite its significantly higher pricing.
However, early sales were hindered by two factors — Apple missing the end of year holiday season and supply constraints.
“The Apple Watch is the most sophisticated smart watch to date, and it has proved popular with Apple fans worldwide. But Apple and other vendors still face important challenges to make the smart watch a breakout hit. Improvements in performance, battery life and sensor integration are needed to make future models more attractive, but it is the quality of third-party apps that will determine whether the Apple Watch will be a long-term success,’ said Chris Jones, Vice President and Principal Analyst of Canalys.