Xiaomi nudges Apple off China smartphone perch

xiaomi logoXiaomi continued its phenomenal growth to regained its crown as the largest smart phone vendor in China with 15.9 percent market share in Q2, according to Canalys.

One in three smartphones shipped were from Xiaomi or Huawei, which grew 48 percent quarter on quarter to snag 15.7 percent of the market. Apple fell to third place, followed by Samsung and Vivo.

“The China smart phone market continues to mature, remaining stagnant quarter on quarter. Competition among major brands has never been so intense. Huawei recorded the highest smart phone shipments in its history without compromising its product margin or profitability. Apple and Samsung have both increased their sales activities in the China market, expanding rapidly in channel coverage through flagship stores and small to medium size phone retailers respectively. Xiaomi is under immense pressure to maintain its top position in the quarters to come,” said Jingwen Wang, Analyst of Canalys.

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