Move aside content. Culture is king!

20161110_094140_1478850013151In the age of the Internet, it is widely believed that content is king.

However, US strategist and serial entreprenuer Richard Nash (above) thinks otherwise. He believes that the 21st century will be about sorting demand and culture is king, not content.

At his keynote address at StoryDrive Asia, Nash said the book publishing industry should start modelling itself as a service, rather than a manufacturing business.

“Our challenge is to use the deep understanding of how our books connect to cultural networks such as music, food, drink, travel, cars, and fashion, and to harness entirety of people’s economic appetite for our books,” he said.

StoryDrive Asia was held at The Arts House in Singapore on November 10 and 11. The inaugural event attracted around 150 professionals in publishing, software and gaming, photography and filmmaking, and digital media from Australia, Canada, China, Germany, Indonesia, Malaysia, Myanmar, the Philippines, Singapore, Sweden, the United Kingdom, the United States.

“There was great energy and buzz at this year’s conference. StoryDrive Asia gave us a terrific overview of trends in publishing and discussions further helped to develop the agenda for the industry in this region,” said  Peter Schoppert, President of organiser Singapore Book Publishers Association.

“StoryDrive Asia was a great first! We had excellent feedback from all the participants and speakers. The transmedia theme resonated with everyone at the symposium. We are looking forward to more such activities for the growing Southeast Asian region,” said Claudia Kaiser, Vice President of Business Development Asia and Arabic World, Frankfurter Buchmesse, co-organiser of the event.