Sweet quarter for Apple in China

iPhone 8
The iPhone 8 helped spur Apple’s growth in Q3.

The launch of the iPhone 8 and drop of prices of older models have helped Apple turn in a sterling quarter in China, with shipment rising 40 percent to 11 million units this Q3.

The growth bucks a trend of eight sluggish quarters for the smartphone maker.

However, Apple’s success in China could be short-lived, according to Canalys.

“Apple’s growth this quarter is only temporary. The high sell-in caters to the pent-up demand of iPhone upgraders in the absence of the iPhone X. Price cuts on earlier models after announcing the iPhone 8 have also helped. However, Apple is unlikely to sustain this growth in Q4,” said Mo Jia, Research Analyst of Canalys.

Overall, Chinese smartphone shipment registered another quarter of decline as the market contracted five percent to to 119 million units.

Huawei, Oppo and Vivo took 19 percent, 18 percent and 17 percent of the market share respectively. Xiaomi and Apple round up the top 5.

“Q4 will be a highly competitive quarter off the bat, with the 11.11 online shopping festival taking centre stage. On the back of its aggressive offline expansion, Xiaomi is poised to break the dominance of Huawei, Oppo and Vivo next quarter, making it an even tighter battle to the top,” said Mo

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